• http://www.prestonwily.com Preston Wily

    Google had this same problem with secure pages a while back – http://www.prestonwily.com/archives/google-weirdness

    It looks like they have since fixed it…

  • http://blog.outer-court.com Philipp Lenssen

    Google does this. Just search for e.g. [google god trends] to get an example. The first result will be coming from a Google.com location that is not crawlable per robots.txt — the Google Trends result — so Google does the next best thing and (apparently) uses backlink text for the result title. This happens for non-Google.com sites too, of course.

  • http://www.luckylester.com Lucky Lester

    Interesting post. I run a site called Lucky Lester and on this site I offer free football picks for both the NFL and NCAA. This is a true hobby site as the site is not monetized in any way shape or form, we don’t even sell links. The site was put together for the sheer pleasure of talking about football and upon occasion, other sports.

    While I know a great deal about SEO I simply do not have the time to apply a full blown SEO campaign to this site. With that said I can tell you that at times my site has been in #1 on yahoo for the search term Free Football Picks. In fact I held that position for weeks at the beginning of the football season. As a person who didn’t really care about the SERPS for this site I wasn’t too concerned when it started to slide from #1 to #3 and so on.

    About 6 to 8 weeks ago I noticed that the listing in Yahoo began using the lower case free football picks for the Title/link and after that I watched it slide to its current position of about #66. Now I can tell you that the site isn’t very active in link building and I always switch out the text to my weekly football picks.

    Given these linking practices I have to disagree with the assertion that Yahoo is replacing the Title/link due to anchor text. I am not sure why Yahoo is doing this and I hope that they provide some insight into this soon as this practice is certainly making me rethink my position on Yahoo’s effectiveness as a reliable search tool.

    A little personal background info on myself; I work as the SEO director for a well known and respected marketing agency that caters to the sports information industry. I have been specializing in the search industry since 1995.

  • http://www.idahowebsitedesign.com Frank T

    I’ve had this same problem also… but with Yahoo PPC. Their support has been most dissapointing thus far. We develop software, such as LPD print servers, IPDS printing, and AS/400 printing tools. When submitted, the above acronyms (AS/400, IPDS, LPD) are capped, but when they are live, Yahoo makes them all lower case, really frustrating as it makes us look unprofessional. In some cases, they’ll capitalize the acronym in the title and go lower case in the description. Sometimes its exactly opposite.

    Here is a support email I received a few days ago asking them to please capitalized things in our ads like AS400, IBM, IPDS, etc…

    Hello Frank,

    Thank you for your feedback regarding the capitalization of specific acronym.

    If your business name is trademarked and you would like it capitalized, please let us know. We’ll be happy to submit the information for the adjustment.

    In reviewing your inquiry, we typed in AS/400 into a Yahoo! search query and everywhere it was meant to be capitalized, it was listed in capitalized letters.

    If you have had a keyword or ad declined due to capilization, please let us know. We’re happy to explain further or assist in getting it resolved, if possible.


    Customer Solutions
    Yahoo! Search Marketing

    Very dissapointed… I also notice it within our listings exactly how Danny wrote. Whut’s up Yahoo????

  • http://seo-theory.blogspot.com/ Michael Martinez

    Barry, one of your 10 backlinks (http://policy.heritageblogs.org/2006/09/victory_for_swedens_centerrigh.html) does indeed use the anchor text you specified to link to the article you found (http://policy.heritageblogs.org/2006/09/entering_the_era_of_open_gover.html). You apparently only looked at the article body. Scan the page with a FIND function for the anchor text and you’ll find it in the navigation (it’s in the breadcrumb at the top of the page).

    The distinction between what Google does (using link anchor text as the title for an uncrawled page) and what Yahoo! is doing (using link anchor text as the title for a crawled page to show relevance to the query) is like night and day.

    Yahoo! is “outing” people who are ranking on the basis of link anchor text.

  • http://www.seroundtable.com rustybrick

    Yes Michael, I said that…

    After reading what I wrote, it is not clear, I guess I am still a bit jet lagged.

    It is used on Word Case, but represented in lower case at Yahoo. What I meant was that it is not used in all lower case, but the words themselves are used in anchor text in numerous locations within that site (about 4 pages in the domain, to be specific).

  • http://seo-theory.blogspot.com/ Michael Martinez

    Maybe I’m the one who is too tired. I see that you wrote “That phrase only shows in upper case” and it completely slipped my notice.


  • chris boggs

    Oh Tim, where aa-are you ???

  • http://www.firstpagefitness.com Everett

    Here’s an interesting case study if any of you want to have a look:

    It’s Google lowercasing one version of a canonical URL and not the other. Google has most certainly crawled the lowercase version because the new title is being displayed.

    It alerted me to a few problems that have since been fixed or are in the process of being fixed, but I’m still unsure as to why both search engines would have such similar issues in the same time period.