• chaselsu

    Good stuff. I don’t know a lot about writing code so I’m confused about the “You can add each color to the title and H1 tag” part a little bit. You can’t do separate H1 tags for single URLs? Is it just as simple as that?

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Yes, with multiple URLs you can have Green Cut-Off Jeans Shorts, Blue Cut-Off Jeans Shorts, and Purple Cut-Off Jeans Shorts as the titles and H1 tags of separate pages. With on page or URL you have to optimize for all those keywords. The question is, which way will work best? The answer is, it depends, largely on the quantity and distribution of your site and page authority. My point is, if you are doing it one way, don’t simply optimize your page or pages for the content on hand. Consider optimizing the site the other way. Think big. Look for larger SEO opportunities. Apply strategic thinking to your optimization plan.

  • http://fobusiness.info/ Focus On Business

    There’s always the option of linking your url’s to an eventual authority site. You are most likely going to have build free blogs and back links for your url’s to rank, so linking those increased valued url’s to your eventual authority site may get you off to a better start.

  • http://twitter.com/TomSchmitz Thomas M. Schmitz

    Linking to other sites does not help a website rank. Getting links helps. And, if you want to kill your rankings, building free blogs with back links is a good way to harvest a nasty Penguin penalty. You’ve written the type of advice that makes people distrust SEO and makes legitimate optimization professionals face-palm. The point of my article is that real SEO and effective SEO requires leadership, not complacency and definitely not trickery. 

  • http://twitter.com/moxby_design Martin Oxby

    Learning to think wider than just the ‘on page keywords’ is something we have come across in our own client base. SEO is not the be-all-and-end-all, what matters is making profit, whether online or offline. Learning how to compete in a market with long-established players does take time, and planning and yes, strategy.
    My only thought with your particular example is that you would have to plan your content carefully so that ‘blue cut off jeans shorts’ and ‘red cut off jeans shorts’ etc were not mentioned very often because it could look ‘shoe-horned’ in and maybe a little bit unnatural.

    But in principle, highly agree with what you’ve said and definitely recommend trying things out to see what works for your business.

  • http://twitter.com/mgtarheels Michael Grant

    That’s incorrect. There’s a direct correlation between linking out, authority, and rankings.

  • http://twitter.com/SEObryan Bryan Krause

    Why should you have to chose between authority and relevance? If you have a high authority site, that doesn’t mean you should only create one URL simply because you can get away with it, if anything I’d say it’s the opposite. If you don’t have a high authority site, you should only create one URL so there’s cumulative value. My recommendation is make the page as relevant/specific as possible (as long as you’re able to manage them). 

  • http://twitter.com/Intellectsolve Intellectsolve

     it means the color name will be stored in database and by iterating a loop you can fetch color info and you can display each color in H1 TAG.