• Maurice Walshe

    Field goals! thats Rugby football your thinking of not association football (soccer) :-) any hoe losing the Germans on penalties is a tradition

  • http://twitter.com/dmw1828 Don Williams

    Great post. With new theories about the influence of social media, and Google routinely scaring the . . . bejeebers out of us with Panda and Penguin updates, it’s tempting to chase those “shiney new things” you mentioned. Then again, there are only so many hours in a day. You’re right, conventional approaches do seem to be the best.

  • studiumcirclus

    “7. Information Architecture Isn’t Just Cosmetic”
    Couldn’t agree more. Too many clients reject the idea of altering their I.A. “off-the-bat” without even listening to what their SEO consultants have to say.

  • http://twitter.com/CoffyGroup Coffy Group

    Great list to serve as reminder, Trond. Being able to have an approach to culture these fundamentals is essential to the survival of your brand and reputation. However, this doesn’t mean that you should discount any other marketing approach – you need to have a diversified approach after all, but you should be very careful in maintaining focus on your goal. Thank you for this great article!

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Having a knee-jerk reaction every time Google tweaks an algorithm, or
    Facebook adds a feature, or Twitter launches a tool can make it appear
    as if your SEO efforts lack a cohesive strategy.”

    Something I always tell my clients! You have to stop freaking out every time something new comes out. It doesn’t mean you should ignore changes and put blinders on, but you don’t have to panic every day that you’ve somehow “missed out.”

  • http://twitter.com/Koozai_Andy Andy Williams

    Deep links are so often over looked – never really intentionally I don’t think but the amount of times I have seen a site with a lovely healthy number of incoming links only to find that after some investigation a majority are to the Home page.
    Product pages are such a rich source of link building fodder but if you don’t push and promote them, no one is going to link to them.

  • http://twitter.com/mewfitness Mario Wilson

    I agree especially with point number 6. When people ask me “should I be doing mialers, email marketing, seo, or Facebook?”, I always answer “yes!”. You have to diversify your marketing strategy now and be EVERYWHERE. The more places people can find you and your value, the better.