• http://thejakejordan.com/ baldjake

    Great point Casie. I find that half the battle with clients is educating them. Have you created internal documents to show and tell clients what they can expect?

  • http://casiegillette.com Casie Gillette

    We are pretty open about what we are doing and our proposal typically covers what they can expect. It’s really just an on-going conversation vs anything formal. That being said, when we do a link-specific campaign like an infographic, we’ll let them know where we’ll be reaching out to, and report on where links came from. Thanks for commenting!

  • Jim Samuel

    As a client who has recently switched SEO agencies, I can tell you that the sure way to lose a client is to not explain what you are doing, not provide meaning measures, not account for the time you are billing them for and to act as if link building is a magic science that the client cannot understand. All that does is build mistrust and a feeling that the agency is not doing what it is billing for.

  • http://www.seoimr.com/ Steve Sharp

    Curious to know how your link building these days other than passive link building with content and social sharing

  • http://www.seoimr.com/ Steve Sharp

    Curious to know how your link building these days other than passive link building with content and social sharing

  • http://www.dpom.co.uk/ Brett Dixon

    Good post! The bit I liked most was:

    “Much of the content we create at my company is generated to build links and drive traffic”

    That’s the definition of Link EARNING and how the Google Webmaster Guidelines recommends it’s done – afterall it’s the natural way to get links by choice.

    I don’t get this:

    Julie Joyce, owner of Link Fish Media, says that not only do many of their clients come to them strictly for link building, they are often charged by the link.

    I’d like to know how that works exactly and not fall under a “link scheme”. Are they creating kick arse content and then charging by who links to it? In that case, what if they get 100 links (for example) to a piece of content?


    Are they unnaturally building links and charging each?

    Only one of those two examples conform (either to the word or the spirit) of the Google Guidelines.

    Really, isn’t all of that irrelevant? I believe it’s our job to stop clients obssessing about numbers of links, rankings and even traffic – it’s the bottom line that counts most so in my experience, if a client see’s clear improvements where conversions / profit is concerned then they won’t really give a damn about much else.

  • http://casiegillette.com Casie Gillette

    Definitely Jim and in talking to each of these link builders, the one general consensus was that everyone is completely open and honest with their customers. Transparency is key.

  • http://casiegillette.com Casie Gillette

    Thanks for the comment!

    I think that Julie could probably give you a better answer but I can tell you that she made it clear they work to build natural links and they are very open about what they are doing with their clients. A quote that wasn’t included, “We don’t do anything the client doesn’t know about”.

  • http://casiegillette.com Casie Gillette

    The majority of our link building does come from content creation but you have to get that content out there and you have to create brand awareness. We do a lot of outreach ranging from unlinked brand mentions to guest posts, and we even help our clients find relevant blogs to follow and comment on (not necessarily for link building purposes but more “relationship” purposes).

    Erin wrote a great post on here last week about old tactics and the new ways to do them…we still do those.

  • http://www.dpom.co.uk/ Brett Dixon

    To be fair though, chances are clients won’t necessarily know what’s right or wrong or what constitutes an “unnatural link” or a “link scheme” I’m not saying for a minute they are doing anything against Google Webmaster Guidelines but I struggle to understand how you can charge by the link for a link that occurs naturally? Unless they are charging for outreaching or promotion of content to attract a link from a targeted site perhaps?

  • Matt @ Nicheoutreach

    It’s great to be able to show clients links that you are willing to stand behind.

    At NicheOutreach we’re trying to make this easy, by making it simple to make white hat blog comments in an efficient way, spreading the word of the brand and building links at the same time.

    Let us know what you think!

  • juliejoyce

    If we charge by the link, it’s for a link that we have actively pursued. We might write custom content in order to specifically have it posted on a site and that’s one link, or we might buy a nofollowed link, or we might ask for a link and get it. We might do a guest post and that’s one link. We might buy a followed link and knowingly violate Google’s guidelines. If we create content designed to naturally attract links and it generates 100 links, that would not be a case where we charge for each of those 100 links.

    Plenty of people violate Google’s guidelines and do so happily. As Casie says in her response, we don’t do anything that hasn’t been discussed with the clients, and that includes a clear warning of risk.

  • juliejoyce

    “…they are often charged by the link.” Often is the key word here. As I say in an earlier comment, if we are specifically identifying a site and getting a link there, no matter how we do it, we’ll charge that on a per link basis. If we get links in other ways, we’ll charge in other ways.

  • Henley Wing

    Hey Julie, what would you say would be your most popular tactic for outreach and getting links these days?

  • Anthony J. Alfidi

    I set the right expectations by doing all of my own link building. I won’t outsource this vital function to other SEO marketers whose efforts may pose problems for me later.