• http://www.divinewrite.com divinewrite

    As usual, Aaron, some nice thoughts in there. I agree that there’s too much focus on ‘the big launch’ these days. Mostly so that the hot air salesman can make money selling ebooks on how to manage one (IMHO). Sometimes you’ve just gotta bite the bullet and put it out there. Especially as many ventures these days are side-projects until they prove themselves to their creators. When faced with the stiff competition you mentioned, the risk of investing massive funds in an untried idea, and the massive amount of time to make it all play by the big launch rules, the ‘just get it out there’ approach is often the only way.

  • http://www.jasonspalace.com jasonspalace

    Great point Aaron, I have three relevant words for this article – seeking venture capital.