Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the vocabulary alone is a struggle for small business owners who do their own marketing.
As I review and overhaul paid advertising campaigns for new clients, I’ve noticed that there are numerous misunderstandings surrounding local paid search advertising in Google and Bing.
For details on how local businesses can ensure their AdWords accounts are on target, check out my Analytics & Marketing column on Marketing Land.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.