Discover what's up in the business of marketing each Friday.
Armstrong: Google Gets “First Dibs” At AOL Search Deal
AOL’s CEO: Google To Get 1st Shot At New Search Deal from the Wall Street Journal reports AOL’s CEO, Tim Armstrong saying that Google will get “first dibs” at a search deal.
Armstrong said this at Citi’s annual entertainment, media and telecommunications conference today. This was prompted by a question about possibly using Microsoft Bing as a search partner at the end of this year, when the Google deal expires. Armstrong added that a new search deal, under the new independent AOL, will be financially good for them. He specifically said they “may trade search dollars for more display dollars.”
Armstrong is a former Google executive, who was named the CEO of AOL back six months ago.