• Ajedi32

    Exactly. Google Search is a service targeted toward consumers; Google doesn’t care all that much what other companies think of their search engine so long as the consumers are satisfied. That’s why I think using governmental intervention to force Google to change their priorities is a terrible idea.

  • http://twitter.com/mediathatsells fruition Media

    While I agree 100 percent with your statement Mr. Schuelke, I believe that the FTC is not making Google accountable for transparency and it’s false brand marketing identity – “Do no Evil.”

    And to Mr. Sterling’s point: “Rather than harming consumers, I would argue Google is giving consumers exactly what they want,” — I beg to differ.

    Some of us are not sheeple and do not want some spider bot (Google) dictating search results based on previous search behavior.

  • Durant Imboden

    Facts are a commodity. Organization, packaging, and presentation are the “value add” that distinguishes Site A from Site B..

    Where I live, the daily newspaper has a meteorologist who knows his stuff and can write, too. I might look at Google or the National Weather Service site for the current temperature and a quickie forecast, but when I want to know what to expect (in terms of weather) for the week ahead or during a storm that’s coming my way, I go to the newspaper’s site and read the weather guru’s blog. Why? Because there are times when basic facts are enough, and there are other times when details and analysis matter.

  • Brian Wood

    Google didn’t get off entirely scott free, and in fact was required to agree to stop scraping sites to display their info in SERPs, along with some other changes: “The evidence the FTC uncovered through this intensive investigation
    prompted us to require significant changes in Google’s business
    practices.” Certainly they did dodge all the big bullets though.

    I agree that most people do want to just see answers to structured data right in the SERPs (I do), but I don’t think that’s where most of the complaints are coming from. The complaints are about things like paid inclusion flight listings, or paid inclusion shopping and such pushing down organic results. And of course things like Google scraping a site’s reviews and showing it in serps (which they now have to stop).

    It’s also worth noting that the role of the FTC is to protect competition — not necessarily to go with what consumers want.

  • http://alexwebmaster.com/ Alex Garrido

    Google’s own search bias should be praised not condemned by publishers. Specially now that they have clearly stated that they want webmaster writing using microdata. The way I see it is “google owns the house” and google gets to make the rules. If we want to continue living and benefiting from the property that we do not own, the very least we can do is to go by the owner rules.
    Just a thought.