Comments on: As US Economy Weakens, Ad Spend Steady Online But Drops In Traditional Media http://searchengineland.com/as-us-economy-weakens-ad-spend-steady-online-but-drops-in-traditional-media-12241 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: sportsguy http://searchengineland.com/as-us-economy-weakens-ad-spend-steady-online-but-drops-in-traditional-media-12241/comment-page-1#comment-3991 sportsguy Fri, 21 Sep 2007 16:06:21 +0000 http://searchengineland.com/beta/as-us-economy-weakens-ad-spend-steady-online-but-drops-in-traditional-media-12241.php#comment-3991 Now, you'd think that a weakening dollar in the US and it's affect of strengthening the dollar in Canada would have use Canadians all giddy and happy - right? Wrong. Over the past few decades, more and more companies base din Canada have turned to doing business in US Dollars. Take anyone using Google Adsense for example. I remember as late as December of 2006 cashing my Adsense cheques and getting an additional 15%+ due to the exchange rate. I just cashed some US Funds 2 days ago and for the first time since I was in diapers, I got less for the US money. I might have to start billing clients in Canadian funds if this trend continues... Now, you’d think that a weakening dollar in the US and it’s affect of strengthening the dollar in Canada would have use Canadians all giddy and happy – right?

Wrong.

Over the past few decades, more and more companies base din Canada have turned to doing business in US Dollars.

Take anyone using Google Adsense for example.

I remember as late as December of 2006 cashing my Adsense cheques and getting an additional 15%+ due to the exchange rate.

I just cashed some US Funds 2 days ago and for the first time since I was in diapers, I got less for the US money.

I might have to start billing clients in Canadian funds if this trend continues…

]]> By: Asia http://searchengineland.com/as-us-economy-weakens-ad-spend-steady-online-but-drops-in-traditional-media-12241/comment-page-1#comment-3990 Asia Fri, 21 Sep 2007 15:32:42 +0000 http://searchengineland.com/beta/as-us-economy-weakens-ad-spend-steady-online-but-drops-in-traditional-media-12241.php#comment-3990 This trend should continue during an economic dip. I've been on both ends of the Advertising industry, and it always results in the same thing. Advertising budgets are the first to be cut, in the past most companies would begin by cutting Radio (intangible), Television (Costs) and Print ($0 Budget). Search Marketing can be categorized the most cost effective media out there. At this time, there isn't much research on global demographics vs volume to really push up the costs, so it works for everyone. In many cases, cutting out all other media would result in a 70% savings at the same time increasing search budget. What Search Marketers should be doing at this time, is negotiating additional funds from their clients in lieu of the economic dip. It's not that difficult to request more funds for Search, while showing a savings on cutting out other media. I did it with several clients, it's not that difficult, and if everyone took the same opportunity, search will continue to increase. There was an article on the potential housing crash last month, predicting a drop in search revenue, I predict otherwise, this should increase search revenue, you just have to know how to sell it. This trend should continue during an economic dip. I’ve been on both ends of the Advertising industry, and it always results in the same thing. Advertising budgets are the first to be cut, in the past most companies would begin by cutting Radio (intangible), Television (Costs) and Print ($0 Budget).

Search Marketing can be categorized the most cost effective media out there. At this time, there isn’t much research on global demographics vs volume to really push up the costs, so it works for everyone. In many cases, cutting out all other media would result in a 70% savings at the same time increasing search budget. What Search Marketers should be doing at this time, is negotiating additional funds from their clients in lieu of the economic dip. It’s not that difficult to request more funds for Search, while showing a savings on cutting out other media. I did it with several clients, it’s not that difficult, and if everyone took the same opportunity, search will continue to increase.

There was an article on the potential housing crash last month, predicting a drop in search revenue, I predict otherwise, this should increase search revenue, you just have to know how to sell it.

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