Comments on: Ask Advertising Campaign Slammed http://searchengineland.com/ask-advertising-campaign-slammed-11543 Search Engine Land: Must Read News About Search Marketing & Search Engines Sun, 21 Mar 2010 16:18:34 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Omadsense http://searchengineland.com/ask-advertising-campaign-slammed-11543/comment-page-1#comment-3019 Omadsense Mon, 25 Jun 2007 23:59:36 +0000 http://searchengineland.com/beta/ask-advertising-campaign-slammed-11543.php#comment-3019 A couple of the ad spot may be intertaining for a minute or to, but I think thier not sending a good message. They seem to be trying to make it sound like using thier search is fun..... But does little to show benefit ....Hey, maybe it's the youtube mentally behind these ads? A couple of the ad spot may be intertaining for a minute or to, but I think thier not sending a good message. They seem to be trying to make it sound like using thier search is fun….. But does little to show benefit ….Hey, maybe it’s the youtube mentally behind these ads?

]]> By: John Ellis http://searchengineland.com/ask-advertising-campaign-slammed-11543/comment-page-1#comment-3018 John Ellis Sat, 23 Jun 2007 00:54:48 +0000 http://searchengineland.com/beta/ask-advertising-campaign-slammed-11543.php#comment-3018 Sadly and unfortunately, we Americans know Kato Kaelin. He’s not worth talking about in this forum. You are right it is not worth wasting your time with. More importantly, Ask.com seems to still follow the old adage that bad discussion is good advertising. Just because someone talks about your product does not mean they are using it. Airtime does not mean revenue. It is time for Ask.com to drop their “algorithm” marketing campaigns. It was a bad idea from the beginning. As I mentioned in a post, “Marketing Advice for Ask.com” (http://www.johnwellis.com/marketing-advice-for-askcom/), Ask.com is taking a completely wrong approach. The one group they need to appeal to the most, online marketers, are the ones that are bashing their advertising. This strategy will kill them sooner than later, if they do not pull back. -John W Ellis www.JohnWEllis.com Sadly and unfortunately, we Americans know Kato Kaelin. He’s not worth talking about in this forum. You are right it is not worth wasting your time with.

More importantly, Ask.com seems to still follow the old adage that bad discussion is good advertising. Just because someone talks about your product does not mean they are using it. Airtime does not mean revenue.

It is time for Ask.com to drop their “algorithm” marketing campaigns. It was a bad idea from the beginning.

As I mentioned in a post, “Marketing Advice for Ask.com” (http://www.johnwellis.com/marketing-advice-for-askcom/), Ask.com is taking a completely wrong approach. The one group they need to appeal to the most, online marketers, are the ones that are bashing their advertising.

This strategy will kill them sooner than later, if they do not pull back.

-John W Ellis
http://www.JohnWEllis.com

]]> By: Philipp Lenssen http://searchengineland.com/ask-advertising-campaign-slammed-11543/comment-page-1#comment-3017 Philipp Lenssen Fri, 22 Jun 2007 23:30:41 +0000 http://searchengineland.com/beta/ask-advertising-campaign-slammed-11543.php#comment-3017 Hmm. On the other hand, it always seems to give them air-time. So maybe they're doing something right by releasing bad ads... Hmm. On the other hand, it always seems to give them air-time. So maybe they’re doing something right by releasing bad ads…

]]> By: slwagg http://searchengineland.com/ask-advertising-campaign-slammed-11543/comment-page-1#comment-3016 slwagg Fri, 22 Jun 2007 20:19:57 +0000 http://searchengineland.com/beta/ask-advertising-campaign-slammed-11543.php#comment-3016 Rubbish...completely and utter rubbish not worthy of airing in public. This opinion tract masquerading as news, I mean, not the ads. How hard is it? 'We do search. We can find what you're looking for quickly and easily'... hmmm, why not ASK Yahoo.com how that strategy's worked for them so far. By the way, in case you hadn't noticed, you're talking about the Ask.com campaign. Rubbish…completely and utter rubbish not worthy of airing in public. This opinion tract masquerading as news, I mean, not the ads.

How hard is it? ‘We do search. We can find what you’re looking for quickly and easily’… hmmm, why not ASK Yahoo.com how that strategy’s worked for them so far.

By the way, in case you hadn’t noticed, you’re talking about the Ask.com campaign.

]]> By: slwagg http://searchengineland.com/ask-advertising-campaign-slammed-11543/comment-page-1#comment-3015 slwagg Fri, 22 Jun 2007 20:19:50 +0000 http://searchengineland.com/beta/ask-advertising-campaign-slammed-11543.php#comment-3015 Rubbish...completely and utter rubbish not worthy of airing in public. This opinion tract masquerading as news, I mean, not the ads. How hard is it? 'We do search. We can find what you're looking for quickly and easily'... hmmm, why not ASK Yahoo.com how that strategy's worked for them so far. By the way, in case you hadn't noticed, you're talking about the Ask.com campaign. Rubbish…completely and utter rubbish not worthy of airing in public. This opinion tract masquerading as news, I mean, not the ads.

How hard is it? ‘We do search. We can find what you’re looking for quickly and easily’… hmmm, why not ASK Yahoo.com how that strategy’s worked for them so far.

By the way, in case you hadn’t noticed, you’re talking about the Ask.com campaign.

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