Returns To TV With Spot Emphasizing Q&A has a long history in TV advertising; some of it has been entertaining and some of it controversial. But the IAC-owned search engine was on a TV hiatus of sorts during the past couple of years. Now, according to AdWeek, the company is running new TV ads in San Francisco and Los Angeles.

The ads reportedly focus on Ask’s more recent positioning as a Q&A engine:

The 15-second commercials emphasize the company’s new focus on fact-based answers to questions posed in everyday language, showing people asking things like “Where can I watch TV online for free?” and “Does speed dating really work?”

Q&A is a relatively hot area these days, though most of the products in the market face various challenges, such as quality (Yahoo Answers), mainstream appeal and scalability (Quora) or utility (Opinionaided). And Facebook Questions hasn’t developed into the “killer app” I originally thought it would.

Ask’s current market share, according to comScore, is 3 percent. It seems to have stabilized in recent months after a period of decline.

We were unable to find the particular spot discussed in the AdWeek article. So here are several of Ask’s previous TV campaigns for your viewing pleasure.

YouTube Preview Image

YouTube Preview Image

YouTube Preview Image

YouTube Preview Image

Postscript: Here’s the commercial referenced in the AdWeek story (courtesy of Ask):

YouTube Preview Image

Related Entries

Related Topics: Ask: General | Ask: Promotions | Channel: Search Marketing


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide