In the on again off again debate about whether Ask remains serious about search, a new blog post suggests that Ask is making a bid to improve its search index and efficiency, having completed a move to a new datacenter:

Our engineers were going to have to spend more time on improving efficiency, and less time on new feature development. So we’ve been in the planning stages for moving to new datacenter spaces since 2006, and we’ve executed the move of thousands of systems over the past several months . . .

We’re excited about our new infrastructure position because it supports new and innovative core search technology initiatives, and allows us to continually improve the vital basics such as speed, freshness and relevancy . . .

The idea is improved performance both for site owners/publishers and for end users.

Related Topics: Ask: Business Issues | Ask: General | Ask: Offices | Ask: Other

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling