Ask and Dell have joined forces on a green initiative. According to the release: Ask.com and Dell’s Data Center Solutions (DCS) team have worked closely together on an environmentally friendly plan that includes a combination of hardware and services to further Ask.com’s data center efficiencies. Specifically, the DCS team collaborated with Ask.com to provide a comprehensive computing architecture, including custom, energy efficient servers. Ask.com has measured the new servers to use 30 percent less power without a compromise in computing performance. Dell is manufacturing the new machines for Ask.com now.

Additionally, Ask.com is reportedly the first corporate customer to participate in Dell’s “Plant a Tree for Me” program.

Google, Intel, Microsoft and others have similarly banded together to improve the efficiency of computer hardware and data centers so that they require less power and give off less heat.

Related Topics: Ask: Other

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling