Ask Goes Green With Help From Dell

Aug 8, 2007 at 3:50pm ET by Greg Sterling

Ask and Dell have joined forces on a green initiative. According to the release: Ask.com and Dell’s Data Center Solutions (DCS) team have worked closely together on an environmentally friendly plan that includes a combination of hardware and services to further Ask.com’s data center efficiencies. Specifically, the DCS team collaborated with Ask.com to provide a comprehensive computing architecture, including custom, energy efficient servers. Ask.com has measured the new servers to use 30 percent less power without a compromise in computing performance. Dell is manufacturing the new machines for Ask.com now.

Additionally, Ask.com is reportedly the first corporate customer to participate in Dell’s “Plant a Tree for Me” program.

Google, Intel, Microsoft and others have similarly banded together to improve the efficiency of computer hardware and data centers so that they require less power and give off less heat.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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