Ask Kevin: Ask.com Acquires Kevin Federline’s “Search With Kevin”

Apr 1, 2007 at 1:51pm ET by Danny Sullivan

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I had lunch with Ask CEO Jim Lanzone last Thursday when he was here in the UK, and I’ve been itching to tell the news he gave me under embargo. Now it’s up, with Jim himself sharing the announcement in video. Kevin Federline’s Search With Kevin service is being acquired and merged with Ask, to create Ask Kevin. Federline’s also set to head up the new company, with Jim stepping down due to "charisma" factors. Best of luck Jim — welcome, Kevin! Video below:

A Special Announcement from Ask.com on Vimeo

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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3 COMMENTS ON Ask Kevin: Ask.com Acquires Kevin Federline’s “Search With Kevin”

bizresearchlmt, April 1st, 2007 at 10:51 pm ET:

April Fool’s?

Marek Wawrzyniak, April 1st, 2007 at 11:23 pm ET:

Another April Fool’s… How many more Danny?

Kalena, April 2nd, 2007 at 5:45 am ET:

Oh geez. I am really glad this is an April Fools gag. The only thing I’d really like to ask Kevin is when are he and the troll going to divorce?

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