Ask Kevin: Ask.com Acquires Kevin Federline’s “Search With Kevin”
I had lunch with Ask CEO Jim Lanzone last Thursday when he was here in the UK, and I’ve been itching to tell the news he gave me under embargo. Now it’s up, with Jim himself sharing the announcement in video. Kevin Federline’s Search With Kevin service is being acquired and merged with Ask, to […]
Danny Sullivan on April 1, 2007 at 1:51 pm | Reading time: 1 minute
I had lunch with Ask CEO Jim Lanzone last Thursday when he was here in the UK, and I’ve been itching to tell the news he gave me under embargo. Now it’s up, with Jim himself sharing the announcement in video. Kevin Federline’s Search With Kevin service is being acquired and merged with Ask, to create Ask Kevin. Federline’s also set to head up the new company, with Jim stepping down due to “charisma” factors. Best of luck Jim — welcome, Kevin! Video below:
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Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.