Ask Ramps Up The Mystery Ads

First in the UK, Ask rolled out a guerilla marketing campaign aimed at sparking an "information revolution" to choose Ask over Google. Now a different yet still mysterious campaign is underway in the US by Ask.

Valleywag reports about billboards on Highway 101 between San Francisco and San Jose saying "The Algorithm Killed Jeeves" [Ask's old mascot, when it was called Ask Jeeves] and "The Algorithm Is From Jersey" [where Ask’s Teoma algorithm was developed, and where it continues to have a research center."

Valleywag has pictures of the billboards. I like one that shows up right behind the San Carlos city limit sign. San Carlos is the hometown of Ask CEO Jim Lanzone.

Related Topics: Ask: Employees | Ask: Promotions | Channel: Industry


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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