Ask Ramps Up The Mystery Ads
First in the UK, Ask
rolled out a guerilla marketing campaign aimed at sparking an "information
revolution" to choose Ask over Google. Now a different yet still mysterious
campaign is underway in the US by Ask.
reports about billboards on Highway 101 between San Francisco and San Jose
saying "The Algorithm Killed Jeeves" [Ask's old mascot, when it was called Ask
Jeeves] and "The Algorithm Is From Jersey" [where Ask’s
algorithm was developed, and where it continues to have a research center."
Valleywag has pictures of the billboards. I like one that shows up right
behind the San Carlos city limit sign. San Carlos is the hometown of Ask CEO Jim
Discover what's up in the business of marketing each Friday.