First in the UK, Ask rolled out a guerilla marketing campaign aimed at sparking an "information revolution" to choose Ask over Google. Now a different yet still mysterious campaign is underway in the US by Ask.
Valleywag reports about billboards on Highway 101 between San Francisco and San Jose saying "The Algorithm Killed Jeeves" [Ask's old mascot, when it was called Ask Jeeves] and "The Algorithm Is From Jersey" [where Ask’s Teoma algorithm was developed, and where it continues to have a research center."
Valleywag has pictures of the billboards. I like one that shows up right behind the San Carlos city limit sign. San Carlos is the hometown of Ask CEO Jim Lanzone.