Ask.com’s New Simple U.S. Commercial

Gary Price discusses a brand new Ask.com commercial being broadcasted in the U.S. This commercial is very simplistic, with virtually no words to the whole commercial. It just shows feature after feature. Here it is:

This commercial appears to use a totally different creative viewpoint when compared to the new UK commercials staring monkeys.

Is this new commercial too basic? Would, again, love to hear your thoughts.

Related Topics: Ask: Promotions | Channel: Industry

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.mattcutts.com/blog/ Matt Cutts

    I saw that commercial a few days ago. I thought it was interesting that Ask implied that Google just shows “10 blue links,” but the query that they chose was San Francisco. In fact, for that query on Google, I just got:
    - websearch results
    - a map of san francisco
    - pictures of san francisco
    - related queries
    - news results for san francisco

    So I’m not sure that the comparison was as accurate as it could have been. :)

  • http://www.seroundtable.com rustybrick

    Well, to be fair, they did not show the Google logo. :)

  • RustyS

    That’s a lot stronger than their other ads to-date. Silence on a TV ad is actually very noticeable as it actually catches your attention. But the approach they were taking with the UK ads did nothing to really promote Ask itself. It was just another attempt at attention-getting edginess that falls flat and is forgotten once the next 30-second spot rolls up.

    Ask’s greatest advantage is in its UI (not the results IMO) and this does a much better job of displaying that. A lot of people like Google’s barebones approach. Even with universal search pulling in other data it still looks circa 1998. But this clearly states what Ask is all about and tries to show its main point of differentiation.

  • http://www.seomoz.org randfish

    Wow… that click noise they recorded is so incredibly satisfying. I wish my mouse sounds like that when I clicked – it’s like this heightened, on “e” type-of-sound.

    As far as the rest of the ad goes, who knows? It might actually be successful.

  • http://www.JohnWEllis.com John Ellis

    When they compare themselves to Google, which we all know, that’s what they are doing, they are just reminding the consumer that Google is #1.

    Although, this is much better then promoting their algorithm.

    More marketing Advise for Ask.com: http://www.johnwellis.com/marketing-advice-for-askcom/

  • http://www.algopimp.com Michael Shull

    I think this is a bold move on behalf of Ask; Lanzone seemed to find humor in Matt’s take on the commercial.

    As for the issue of a mostly silent commercial, I disagree that silence draws attention. As someone who constanlty is multi-tasking, I find that silent commercials are nothing more than a wasted opportunity to grab my attention while my nose is in the laptop.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide