AT&T Planning To Launch Yelp-Like Site

Forbes covers AT&T’s forthcoming local recommendations site It aims to be a place where people can get and share recommendations about local businesses. Despite my headline and that of the Forbes article it’s not going to be a reviews and social networking site like Yelp. Rather it may be more analogous to AlikeList or Q&A efforts such as Aardvark (or Yahoo Answers), in some ways.

Picture 140

Here’s how the Forbes article says it would work potentially:

A user looking for a reliable moving company in Manhattan could simply poll his or her friends on the site. But since a more focused search will likely yield more useful recommendations, will also be able to suggest experts for that particular topic based on user “favorites” and comments. On a mobile device could further narrow the field based on a person’s location, using opt-in global positioning system data.

AT&T Interactive publishes and, among a couple other sites. AT&T of course publishes print yellow pages directories as well.

As Google’s own content (Map + 7) has come to dominate page one SERPs in local — Google says that 1 out of 13 SERPs shows a map — local SEO has become more difficult for third party publishers such as directory and yellow pages sites. They’re partly looking for alternative ways to drive low-cost, high quality traffic to their advertisers. Clearly, owning more distribution (as they did offline) is one important method. also reflects how the Internet is evolving and how social media are figuring more prominently in almost everything being done. is a great URL; now will AT&T give us a great site?

I also wrote about the site in some addition detail on my personal blog Screenwerk.

Related Topics: Channel: Mobile | Google: Maps & Local | Search Engines: Maps & Local Search Engines | Search Engines: Mobile Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide