• Daniel Laidler

    Personally, although I agree with the decision, Google or any site making an income from ad content has a duty of care to ensure the global content of their site (or their business model) is credible. Google are the kings of analytics. By offering a way of reporting an ad in their network, Google could manage credibility by mapping the no. of reports to impressions and click through. Questionable content would rise to the top, and a manual decision could be reached.

    Ultimately the producer of the advertisement is liable, but those profiting from its proliferation should not be completely absolved of their part in it.