Adam Goldberg is the Co-Founder and Chief Innovation Officer at ClearSaleing, Inc., a technology provider of advertising analytics. Adam founded ClearSaleing after working at Google for 3 years, where he started their Inside Sales organization. The ClearSaleing technology is based on a unique methodology he developed to best assess online advertising performance, so that marketers can properly allocate their limited ad dollars. ClearSaleing's technology is used by companies such as Nationwide Insurance, BMW, Range Online Media, and Rosetta. In addition to being an advertising analytics provider, ClearSaleing is also a full-service interactive agency that manages campaigns for several enterprise clients, such as American Greetings, Goodyear, and The Cleveland Clinic. Before ClearSaleing, Adam started Google's Inside Sales team in NYC in 2003, where his team was responsible for selling AdWords and other Google products to small to medium sized businesses. It was there that Adam learned about the overwhelming challenges that advertisers face in terms of managing, analyzing, and optimizing their online ad campaigns. Adam realized technology could solve a lot of the challenges online marketers had to deal with. Adam put together several technical solutions that Google could offer to help their clients. Unfortunately, his ideas were unable to be executed upon by Google. Prior to working for Google, Adam lived in San Francisco where he was the Eastern Region Sales Manager for Actuate Corp, the leader in Enterprise Reporting and Performance Management applications and, prior to that, Adam was a Major Account Executive with Oracle Corp. in Redwood Shores, California. Adam has been on the speaking circuit for years. He has spoken and done training domestically and internationally at such shows as SES, SMX and the DMA. Adam is one of the most respected speakers on the topic of attribution management, and writes a regular column and maintains a website dedicated to the topic.

• Attribution Technology: What’s Best For Your Needs?
• Valuing Keywords Based On Their Role In Conversion
• Is Celebrity Tweetvertising Worth Paying For?
• One Small Step For Marketers, One Giant Leap In Profit
• Attribution: What It Is And Why It’s Important
• Giving Credit To Keywords Where Credit Is Due Follow-Up
• Ads Don’t Always Sell What They Are Created To Sell
• Giving Credit To Keywords Where Credit Is Due
• Search + Display Advertising = Reduced Cost Per Acquisition
• How To Optimize When You Have Long Sales Cycles
• Building An Ad Attribution Model? You Need More Than Simple Math