Allison Halter

Allison Halter is a Search Marketing Specialist at iProspect. She is responsible for the development and execution of organic search strategies for clients in the B2B, pharmaceutical, retail, and financial industries. She also shares search engine optimization advice in iProspect's monthly newsletter, the Search Marketing Advisor.

Since joining iProspect in 2008, Allison has achieved certification in Google AdWords and Google Analytics. Additionally, she chairs iProspect’s Social Media Group, which helps to create customized social media solutions for clients across the agency. Before iProspect, Allison was an Advertising Operations Coordinator at Boston.com, the website of the Boston Globe, where she gained experience in the implementation and optimization of display advertising campaigns. As a result, Allison brings an analytical, creative, holistic, and results-driven approach to her online marketing recommendations.

Allison received her Bachelor’s degree in Communication with a Concentration in Advertising from Boston University.


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