Amy Bishop

Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation and localized site-to-store strategies. Amy is currently the Director of Digital Marketing & MarTech at ZirMed.

The ins and outs of keyword research

When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do...

Maximizing your mobile impact

Search marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort...

Grabbing Those Last-Minute Holiday Sales

It's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those...