Andrea Harris currently leads the search engine marketing team at Carfax Vehicle History Reports where she oversees all aspects of the company's organic search, pay-per-click (PPC) search, and affiliate marketing programs in the U.S. and Canada. Ms. Harris has eight years of search engine optimization experience, including four years managing PPC and affiliate programs. Ms. Harris began her search engine marketing career in 2000 as the first in-house search engine optimization expert at Edmunds.com. She also served as Edmunds.com's Manager of Site Analysis, responsible for analyzing consumer behavior on the site. Ms. Harris has helped numerous companies in a wide range of industries build their online presence through search engine marketing.

Prior to her work in and affiliate marketing, Ms. Harris developed a strong technical communications background. She worked as a technical writer for companies like the North Carolina Supercomputing Center and Southwest Airlines. Ms. Harris holds a magna cum laude degree in English/technical communications from North Carolina State University and completed an intensive Japanese language study at Nagoya University in Nagoya, Japan.

• Change (& In-House SEO)
• Using Search to Analyze Brand Recognition Growth
• Communicating Search Success Using A Dashboard Report
• In-House Search Analysis: Who & When
• Leveraging Third-Party Sites to Raise Your Company’s Profile in Search
• Key Takeaways From SMX Advanced For In-House SEMs
• Getting The Most Out Of A Search Marketing Conference