Andrew Goodman

Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' paid search campaigns, full-service organic search "Findability" from SEO audit through content strategy, display advertising, and other forms of effective audience targeting. Clients include fast-growth companies and recognized brands alike. He is author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008) and a co-founder and longtime board member of HomeStars, a consumer review site that recently reached #71 on PROFIT mag's Profit 500. His current goals include improving Page Zero's "inbound strategy" and authoring new tools.

PPC Geo-Bidding, Simplified

Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be -- and he's here to help simplify your...

Paid Search Automation: Choosing A Vendor

In the previous two columns, I covered questionable assumptions and inconvenient truths related to bid management automation in paid search. With all...

AdWords Landing Page Quality Refresher

“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to...