Andrew Goodman

Andrew Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' paid search campaigns, full-service organic search "Findability" from SEO audit through content strategy, display advertising, and other forms of effective audience targeting. Clients include fast-growth companies and recognized brands alike. He is author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008) and a co-founder and longtime board member of HomeStars, a consumer review site that recently reached #71 on PROFIT mag's Profit 500. His current goals include improving Page Zero's "inbound strategy" and authoring new tools.

The Death Of Search Marketing Expertise

Where have all the search professionals gone? Contributor Andrew Goodman explores the state of the search agency industry today and wonders if we can...

PPC Geo-Bidding, Simplified

Are you overthinking your geo-targeted bidding strategy? Columnist Andrew Goodman thinks you might be -- and he's here to help simplify your...

Paid Search Automation: Choosing A Vendor

In the previous two columns, I covered questionable assumptions and inconvenient truths related to bid management automation in paid search. With all...

AdWords Landing Page Quality Refresher

“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to...