Andrew Goodman is the founder and principal of Page Zero Media and author of Winning Results with Google AdWords.

• Search Engine Marketing & Economic Recovery: Don’t Get Caught Flat-Footed In 2010
• Attribution Wars: A Plea For Small-e Enlightenment (Part 2)
• Attribution Wars: In Defense Of The Last Click (Part I)
• Seven Compelling Reasons That Now Is The Time To Ramp Up Paid Search
• Google’s Bid Simulator Tool: So Transparent, It’s Deflationary?
• Geekynomics? Finding The Hidden Government Within Google’s Magic Money Machine
• The Long Tail of Paid Search Account Effort
• Paid Search Ad Testing: Manage To ROI Or CTR?
• PPC-Man Drowning… Too… Many… Keywords…
• Getting Core Paid Search Analytics Right (Part 1)
• Paid Search Automation: Choosing A Vendor
• Bid Management Automation: Three More Inconvenient Truths
• Bid Management Automation: Fraught with Questionable Assumptions
• AdWords Landing Page Quality Refresher
• Wall Street Meltdown and the 2009 Digital Marketing Outlook (Part 2)
• OK, We Admit It: Paid Search Works Best for High Intent Prospects
• Wall Street Meltdown: 11 Ways It Affects Digital Marketers
• Whither DART Search?
• Google Ad Planner: Another Disruptive Technology From Mountain View
• Revisiting Content-Phobia In Paid Search
• Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup
• Make Your Ads Better: Three Powerful Techniques
• Spy On Competitors, But Don’t Copy Their Mistakes
• Keyword Intent: Tidy Campaigns Avoid the ‘Dump and Chase’
• Danny Sullivan Tackles Search 3.0 And 4.0 In SMX West Keynote
• What, Exactly, Are Google AdSense “Other” Relevancy Factors?
• Website EKG A Must for ROI
• Search Industry Nostalgia: A Reminder of How Far We’ve Come
• The Mysteries of Ad Quality Revealed (Yet Again)
• Confessions Of A Lapsed Analyst: Joey Metallica Goofs Off, Gets Rich Faster
• AdWords Quality Score: Can Your Business Model Be Banned?
• State of the Contextual Nation: Why New Google Won’t Be Like New Coke
• Google Website Optimizer, Pensive Riffs: A Meeting of the Minds
• Load Me Up: Should You Expand Your Retail Niche?
• How To Test A Home Page For Conversion Effectiveness
• Your Paid Search Performance Is Relative
• Paid Search Back-Checks, Slays Dragons, Asks for Little in Return