Andrew Wheeler

Contributor

Andrew Wheeler is managing director of the Chicago office for search engine marketing firm iProspect, and can be reached at a.wheeler@iprospect.com.

Search & Content Networks: A B2B Classic Combo

Peanut butter and jelly.  Batman and Robin.  Milk and cookies.  Some things just naturally go together because they complement one...

B2B & Gen Y: An Opportunity Not 2B Missed!

When you hear the term Generation Y, what do you think of? iPods? Instant messaging? Online communities? If so, you’re on track. But as a B2B...

A B2B Paid Search Success Equation

It’s simple. A successful paid search campaign is contingent upon three fundamentals: keywords, ad copy, and landing pages. Together they equal...