Andy Atkins-Krüger
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About Andy Atkins-Krüger

Andy Atkins-Krüger founded Webcertain – the multi-language international search marketing services business that runs the International Search Summit alongside SMX in Europe – and also includes the in-house business which specializes in supporting internal agencies within big groups with the specialist language needs.

Andy Atkins-Krüger's latest articles

SEO

A Glossary Of 15 Really Useful International Search Marketing Terms

A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, despite their influential career positions. By the way, this doesn’t mean they weren’t all highly talented people – their routes to their positions were just very different. The discussion did make me realise the […]

Google

Does Booming International Search Mask A Google Decline?

Google’s recent quarterly financial statements sounded pretty rosy overall. Many have much to celebrate in the figures. Stockbrokers and city analysts were much more worried about Google’s cunning share split. I haven’t seen a single commentator consider the US versus the rest of the world. Well, here it is! Let’s take the raw sales performance […]

Apple

Is Apple Is About To Launch A New Global Search Engine?

Did the headline catch your eye? I really wanted a teaser headline for this post which would entice people to read and discover the details of a new global search engine — but for that message, a teaser alone just wasn’t credible. But when I added the word “Apple” to the headline, it completely changed […]

Content

Do I Change My Site In The UK To Comply With New Cookie Laws?

People are generally vaguely aware that debates have been taking place in Europe over new legislation which principally affects the use of “Cookies”. European legislation is inevitably more complex than elsewhere because of the way it is drafted by the European Commission and then individually interpreted, translated and re-drafted by each country. Today, I’m focusing […]

SEO

Did International Markets Cause Google’s Loss Of Love On Wall Street?

Wall Street wasn’t terribly impressed with Google’s figures for the last quarter of 2011 announced after the bell last thursday. To a normal person, you would think that generating $2.71 billion profit and significantly beating your own previous quarters would be a cause for celebration. But these aren’t normal people and this isn’t a normal […]

SEO

Will Yahoo Remain A Global Player Under Scott Thompson?

For Yahoo, the new year got underway with the appointment of a new leader, Scott Thompson. Mr. Thompson’s appointment was announced on the 4th of January with him due to take up his responsibilities at the beginning of this week — so right now, he’ll be meeting his new team and finding out what really […]

Google

Google’s New Multilingual Markup Signals New Issues Of Concern For Global SEOs

Last Monday, Google announced that they had released “new markup for multilingual content”, see the webmaster tools blog post here. Even for those of us that work in the field of looking after global websites, this produced relatively unexciting headlines along the lines of “Google Launches New Multilingual Markup — Wow”. Big yawn. In fact, digging […]

SEO

Google’s International Financial Performance Reveals 44% Growth

Google’s recent Quarter 3 2011 financial performance announcements saw a delighted Larry Page extolling the performance of the business, with 33% annual growth compared with the same quarter in 2010. He said the word that sprang to mind for the quarter was “gangbusters.” The income for the quarter was almost $10 billion. Where is this […]

SEO

Dealing With Regional Dialects & Languages In Global Internet Marketing

Did you know there is a significant difference between the meanings of the words “global” and “international”? “Global” is frankly often the front end of a steamroller which crushes all before it in a form of harmonisation or centralization process. “International” on the other hand, at least for me, tends to imply more respect for […]

SEO

How Machine Translation Has A Habit Of Mangling Multilingual SEO

Recent discussions force me to return to the subject of translation versus SEO — particularly machine translation — as it seems this old topic has not yet gone away. For multinational sites, maintaining your site can be an expensive affair, and the cost savings of machine translation seem outstandingly attractive. But as my mother always […]

SEO

Baidu: Behind The Scenes At The Number One Chinese Search Engine

The number one search engine in China is easily Baidu. But what are the people at Baidu really like and what would it be like to work there? Is this a typical Chinese or Beijing company? Or does Baidu more comfortably sit in an Extended Silicon Valley -- influenced by Californian attitudes but based a long way from the 101? And how does Baidu compare with both Google and Yandex?

SEO

Russia’s Search Engine Yandex Steathily Moves West

Yandex now has deeper cash pockets following its IPO -- so where and in what type of expansion is the company going to expand? Moving west and south perhaps? There are good competitive reasons why Yandex needs to take its battle with Google to other markets -- but it also needs to be secure at home -- in Russia.

SEO

How Does Google Know Where You Are?

It is seven years ago this month that Chris Sherman first asked me to speak on a panel in London on the subject of multilingual or international search – with an emphasis on the SEO! I’m delighted once more to be presenting on “speaking in tongues” and even more pleased to be following SMX in […]

SEO

Where Is Google Investing Its Marketing Spend Internationally?

If Google reigns supreme and leads the majority of the world’s markets taking a comfortable first place, why would the company decide to dramatically expand its sales and marketing efforts? This is a question many analysts were asking following Google’s recent first quarter 2011 results announcements – and with good cause, when you start to […]

SEO

Automatic Algorithms Are Fundamentally Changing The Shape of SEO

If search engines -- such as Yandex in Russia -- are generating their search query algorithms automatically using "machine learning," does that mean we need a re-think of SEO practices? What is "machine learning" in this context and how does it work? Yandex may be a "regional" search engine, but they're putting forward some challenging views of how search engines are developing and will develop in future!

SEO

Yandex: Not Copying But Searching For Google’s Underbelly

How does Yandex compare to Google? Can a regional search engine success really survive in the longer term? Ilya Segalovich thinks Yandex can and reveals that Yandex has greater international aspirations. But to expand, Yandex really has to win the Russian market -- compare the statistics coming out of Russia and decide what the future might hold! There are lessons here for search marketers everywhere!

SEO

The 5 Pillars Of International SEO Forensics

With all the talk of algorithm changes -- do you have a robust method for undertaking effective forensics on your international site? There are 5 key aspects you should consider to achieve a safer and smoother ride to success starting with country-to-country ratios and turning to Donald Rumsfeld for help?

SEO

Yandex Keeps On Beating Google In Russia

Google is a fearsome animal, hungry to eat up all search engine market share in its path. It’s global too, and with huge resources behind it. Imagine then, that you’re the leading search engine in your own domestic market and some nearby neighbors and Google arrives. You wouldn’t exactly be thrilled right? Then, after a […]

SEO

Google Now Helps Your Content Rank In Any Language

Do you need to localize your website to reach local markets anymore? Maybe not since Google last week rolled our a feature to many markets globally, to automatically translate a keyword and search for results from webpages everywhere in every language? What does this mean about our future strategies? Do we need to have a fundamental re-think about international search?

SEO

Protecting Your Intellectual Property On The International Stage

If you're planning to trade in international markets -- or in some cases even if you're not -- you need to take steps to protect your intellectual property. Whilst this is wise if you're launching just in the US, it's even more critical to plan for this in the wilder reaches of the five continents as retrospective action can be difficult and very expensive.

SEO

Too Late For Thanksgiving & Too Early For Diwali

So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.

SEO

Yandex Continues To Thrive In Russia

Is it true that when Russia thrives, Russian internet search engine Yandex also thrives -- whilst Google claims it is close on its heals? Or is Russia opening up to more western forces such as Facebook? The statistics show some interesting developments which don't follow the patterns of other markets!

SEO

Google Instant: Could It Be Instantly Successful Globally?

Google Instant certainly got people talking -- where it was rolled out that is because it didn't make it to rest of the globe instantly. Comscore has released figures showing its impact on search shares in the US -- but what are the predictions for the rest of the world. Will Google Instant be a runaway global success -- instantly?

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