Adam Audette

Adam Audette is SVP Organic Search at Merkle. During his 15 year career in digital marketing, Adam has held various executive management roles on both the agency and in-house sides. He founded his own agency which was acquired by RKG (now part of Merkle Group). A well known expert on the topics of SEO and e-commerce, Adam and his team have helped drive growth for brands including Zappos, Amazon, HSN, Walmart, Urban Outfitters, UnderArmour, Google, Intuit, Apollo Group, Symantec, Edmunds, National Geographic, Experian and many other household names.

The Paradox Of New Vs. Old SEO

SEO is at a crossroads. Everything in the search industry is continually changing: Google is rolling out new algorithms, tools, and products; Bing is...

The Latest & Greatest On SEO Pagination

Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination...

The Coming Tide Of SEO Tattletales

Be ready, because there’s a new wave coming: competitive sabotage through SEO due diligence and outing. Competitive analysis will always be...

5 New Tactics For SEO Post-Panda

I hear this question, in various forms, quite often these days: “What’s up with Google now, post-Panda/Farmer/whaddayacallit? What am I...

3 Important Ecommerce Trends To Watch

The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten....

Consistency Is King In SEO

In SEO, the small stuff truly matters, and consistency is especially powerful. At the enterprise level things like page titles, internal links and...

Enterprise SEO Tools, Part 2: The Cloud

Get ready for Part 2 in our series on enterprise SEO tools! Next up: web-based (or cloud hosted) tool sets for link research, SEO diagnostics, and...

A Turning Point In The Field Of SEO

We are at a turning point in the field of search engine optimization (SEO)—a positive turning point. For those of us who have been around for a...

Enterprise SEO Tools, Part 1: The Browser

Everybody loves tools! For search marketers working on any level—a 10 page site or a 10 million page site—tools are essential. They save...

5 New Paradigms For Link Building Success

Link building has changed. Over the past several years, a shift has taken place that has removed much of the meritocratic, or natural reward, of...