Vice President of Product Marketing at Algebraix Data, a high performance Semantic Database company. (Earth shattering performance for certain types of complex semantic queries by orders of magnitude in latest benchmarks)

Recruited from a teaching positions while studying for her doctoral degree, to build expert trading systems on Wall Street, Barbara Starr has worked in the area of Semantic Technologies for the past 2 decades in many domains and has watched the evolution of the Semantic web. She subsequently spent almost a decade at SAIC, and was PI for many government projects (including acquaint which led to Watson, HPKB, which was the genesis for the semantic web) and others.

After starting her own consulting business, she then continued to work with DARPA and SAIC. Overstock.com was her first foray into the e-commerce and SEO world, and she has not looked back since! As a result of her background, she has an intrinsic understanding of semantic markup, RDFa, microdata, schema.org, ontologies, etc, understanding it not just from a search engine point of view, but also the consumer (or SEO point of view).

Starr is a published author and conference speaker at SEMTech as well as SMX. She is the founder of the Semantic Web Meetup in San Diego CA, as well as several other global meetups and frequently speaks at other Semantic Web Meetups.

• Semantic & Graph-Based Search: The Future Face Of Search
• Facebook Graph Search: The Good, The Bad, The UGLY!
• How Leveraging Data Quality In Google Shopping Can Increase Product Sales
• Is Google Hijacking Semantic Markup/Structured Data?
• Examining Real World Uses Of Rich Snippets & Markup
• For Google Shopping & More, Vertical Search Works!
• An Illustrated Guide To E-Commerce Markup Using GoodRelations
• How Search & Social Engines Are Using Semantic Search
• Checking Out Shopping SERPs: Put Yourself In A Search Engine’s Shoes
• Can Retailers Benefit From The Knowledge Graph & Schema? You Bet!
• How To Leverage Structured Markup To Create E-Commerce Web Portals