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	<title>Search Engine Land &#187; Barry Schwartz</title>
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	<link>http://searchengineland.com</link>
	<description>Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) &#38; Search Engine Marketing (SEM)</description>
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		<title>SearchCap: The Day In Search, May 17, 2013</title>
		<link>http://searchengineland.com/searchcap-the-day-in-search-may-17-2013-160002</link>
		<comments>http://searchengineland.com/searchcap-the-day-in-search-may-17-2013-160002#comments</comments>
		<pubDate>Fri, 17 May 2013 20:07:46 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SearchCap]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=160002</guid>
		<description><![CDATA[Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google&#8217;s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain Google&#8217;s head of search spam, Matt Cutts, posted a new video about a new change coming to Google&#8217;s [...]]]></description>
				<content:encoded><![CDATA[<p>Below is what happened in search today, as reported on <a href="http://searchengineland.com/">Search Engine Land</a> and from other places across the Web.</p>
<h2>From Search Engine Land:</h2>
<ul>
<li><strong><a href="http://searchengineland.com/google-domain-clustering-change-159997" title="Google&#8217;s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain">Google&#8217;s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain</a></strong><br/>
<p>Google&#8217;s head of search spam, Matt Cutts, posted a new video about a new change coming to Google&#8217;s search results related to the diversity of the results being displayed. Matt said that Google is launching &#8220;soon&#8221; a new change that will make it less likely to see results from the same domain name, if you [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/yandex-announces-interactive-snippets-serp-redesign-159942" title="Yandex  Announces “Interactive Snippets” &amp; SERP Redesign At Moscow Conference">Yandex  Announces “Interactive Snippets” &#038; SERP Redesign At Moscow Conference</a></strong><br/>
<p>Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/search-in-pics-google-blimps-sullivan-junior-at-google-la-a-google-mohawk-159983" title="Search In Pics: Google Blimps, Sullivan Junior At Google LA &amp; A Google Mohawk">Search In Pics: Google Blimps, Sullivan Junior At Google LA &#038; A Google Mohawk</a></strong><br/>
<p>In this week&#8217;s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan&#8217;s Kid At Google LA: Source: Google+ Android Statue Placing Android [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/google-updates-adwords-express-sign-up-process-ad-copy-preview-and-dashboard-159947" title="Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard">Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard</a></strong><br/>
<p>Google has updated  the interface for AdWords Express, Google&#8217;s AdWords product designed for small businesses. Among the interface updates are a redesigned dashboard to show an at-a-glance look at ad views (impressions), clicks and calls generated as well as a pie chart that tracks monthly budget expenditures.  A new performance graph allows advertisers to compare results [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/analyzing-competitiveness-in-your-paid-search-account-159615" title="Analyzing Competitiveness In Your Paid Search Account">Analyzing Competitiveness In Your Paid Search Account</a></strong><br/>
<p>The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Quality Score (QS), the average cost-per-click (CPC), the impression share (IS), and the [...]</p>
</li>
<li><strong><a href="http://searchengineland.com/yahoo-wins-2-75-billion-appeal-in-yellow-pages-case-159929" title="Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case">Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case</a></strong><br/>
<p>Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award [...]</p>
</li>
</ul>
<h2>Recent Headlines From <a href="http://marketingland.com/">Marketing Land</a>, Our Sister Site Dedicated To Internet Marketing:</h2>
<ul>
<li><a href="http://marketingland.com/google-game-changing-features-will-boost-google-adoption-44377" title="Google: &#8220;Game Changing&#8221; Features Will Boost Google+ Adoption">Google: &#8220;Game Changing&#8221; Features Will Boost Google+ Adoption</a></li>
<li><a href="http://marketingland.com/federal-appeals-court-to-decide-if-facebook-likes-are-protected-speech-44395" title="Federal Appeals Court To Decide If Facebook &#8220;Likes&#8221; Are Protected Speech">Federal Appeals Court To Decide If Facebook &#8220;Likes&#8221; Are Protected Speech</a></li>
<li><a href="http://marketingland.com/twitter-nba-score-deal-for-basketball-game-highlights-ads-in-tweets-44385" title="Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets">Twitter, NBA Score Deal For Basketball Game Highlights, Ads In Tweets</a></li>
<li><a href="http://marketingland.com/will-tumblr-be-yahoos-big-splash-acquisition-44359" title="Will Tumblr Be Yahoo&#8217;s Big-Splash Acquisition?">Will Tumblr Be Yahoo&#8217;s Big-Splash Acquisition?</a></li>
<li><a href="http://marketingland.com/managing-the-migration-to-a-new-affiliate-network-43633" title="Managing The Migration To A New Affiliate Network">Managing The Migration To A New Affiliate Network</a></li>
<li><a href="http://marketingland.com/leaving-google-affiliate-network-could-result-in-improved-affiliate-relationships-increased-revenue-for-affiliate-advertisers-42649" title="GAN&#8217;s Closing May Push Retailers Toward Better Affilliate Advertising Results">GAN&#8217;s Closing May Push Retailers Toward Better Affilliate Advertising Results</a></li>
<li><a href="http://marketingland.com/live-blog-fireside-chat-with-the-android-team-44306" title="Live Blog: Fireside Chat With The Android Team">Live Blog: Fireside Chat With The Android Team</a></li>
<li><a href="http://marketingland.com/google-congress-glass-44295" title="Google On Glass Privacy Issues &amp; Congress: &#8220;Social Cues&#8221; Will Help, Plus It Takes Trust Seriously">Google On Glass Privacy Issues &#038; Congress: &#8220;Social Cues&#8221; Will Help, Plus It Takes Trust Seriously</a></li>
<li><a href="http://marketingland.com/google-glass-44279" title="Congress Sends Google CEO Larry Page Letter Asking About Google Glass Privacy Concerns">Congress Sends Google CEO Larry Page Letter Asking About Google Glass Privacy Concerns</a></li>
<li><a href="http://marketingland.com/grow-your-audience-with-google-44274" title="Live Blog: Grow Your Audience With Google+">Live Blog: Grow Your Audience With Google+</a></li>
</ul>
<h2>Search News From Around The Web:</h2>
<p><strong>Local Search &#038; Maps</strong></p>
<ul>
<li><a href="http://blumenthals.com/blog/2013/05/16/google-local-adds-new-troubleshooter-to-move-reviews-when-a-business-relocates/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Google Local Adds New Troubleshooter to Move Reviews When a Business Relocates</a>, Mike Blumenthal</li>
<li><a href="http://www.fastcompany.com/3009776/how-google-made-maps-human-savvy-and-monetizeable?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">How Google Made Maps Human, Savvy, and Monetizeable</a>, Fast Company</li>
<li><a href="http://blog.mapquest.com/2013/05/17/sharing-on-mapquest-mobile-apps/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Sharing on MapQuest apps for iPhone and Android</a>, blog.mapquest.com</li>
</ul>
<p><strong>Link Building</strong></p>
<ul>
<li><a href="http://seobraintrust.com/yahoo-directory-value/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">How to Calculate the Value of a Yahoo Directory Listing</a>, seobraintrust.com</li>
<li><a href="http://www.seomoz.org/blog/mozscape-api-wiki-update?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Mozscape API Wiki Update</a>, SEOmoz</li>
<li><a href="http://searchenginewatch.com/article/2268748/How-to-Be-a-Badass-Link-Builder?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">How to Be a Badass Link Builder</a>, Search Engine Watch</li>
</ul>
<p><strong>Paid Search</strong></p>
<ul>
<li><a href="http://blog.logmycalls.com/bid/292236/A-BETTER-Guide-to-Call-Tracking-and-Local-Search?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">A BETTER Guide to Call Tracking and Local Search</a>, blog.logmycalls.com</li>
</ul>
<p><strong>Searching</strong></p>
<ul>
<li><a href="http://blog.wolframalpha.com/2013/05/17/making-formulas-for-everything-from-pi-to-the-pink-panther-to-sir-isaac-newton/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Making Formulas&hellip; for Everything&mdash;From Pi to the Pink Panther to Sir Isaac Newton</a>, Wolfram|Alpha Blog</li>
<li><a href="http://www.youtube.com/watch?v=sxv-AvNPoh8?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Why does Google show multiple results from the same domain?</a>, YouTube</li>
</ul>
<p><strong>SEM Industry</strong></p>
<ul>
<li><a href="http://www.seroundtable.com/video-05-17-2013-16803.html?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Video: Google SEO Updates &amp; Penguin Coming, Link Network Busted &amp; Bing Auto Suggest For People</a>, Search Engine Roundtable</li>
</ul>
<p><strong>SEO &#038; SEM</strong></p>
<ul>
<li><a href="http://www.bing.com/blogs/site_blogs/b/webmaster/archive/2013/05/16/6-hours-of-seo-social-crawling-and-authority-webinars-in-1-post.aspx?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">6 Hours of SEO, Social, Crawling and Authority Webinars in 1 Post</a>, Bing Webmaster Blog</li>
<li><a href="http://www.portent.com/blog/ppc/successful-low-budget-ppc-campaigns.htm?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Building Successful Low Budget PPC: Understand your Campaign Settings</a>, portent.com</li>
<li><a href="http://www.cleversolutions.eu/categories-vs-tags-for-wordpress-seo/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Categories vs. Tags for WordPress SEO</a>, Clever Solutions Ltd</li>
<li><a href="http://www.koozai.com/blog/pay-per-click-ppc/google-ppc-vs-paid-advertising-on-other-listing-sites/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Google PPC vs Paid Advertising on Other Listing Sites</a>, koozai.com</li>
<li><a href="http://www.ppchero.com/growing-your-ppc-account-budget-the-smart-way/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Growing Your PPC Account Budget the Smart Way</a>, PPC Hero</li>
<li><a href="http://www.seomoz.org/blog/how-to-move-rankings-up-on-older-existing-content-whiteboard-friday?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">How to Move Rankings Up On Older, Existing Content &#8211; Whiteboard Friday</a>, SEOmoz</li>
<li><a href="http://www.stateofsearch.com/paid-search-advertising-in-a-multi-device-world-smxlondon/?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Paid Search Advertising in a Multi-Device World #SMXLondon</a>, State of Search</li>
</ul>
<p><strong>Video, Music &#038; Image Search</strong></p>
<ul>
<li><a href="http://m.cnet.com/news/google-urges-fast-adoption-of-vp9-video-compression/57584706?utm_source=sel&#038;utm_medium=scap&#038;utm_campaign=web">Google urges fast adoption of VP9 video compression</a>, CNET</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Google&#8217;s Matt Cutts: Domain Clustering To Change Again; Fewer Results From Same Domain</title>
		<link>http://searchengineland.com/google-domain-clustering-change-159997</link>
		<comments>http://searchengineland.com/google-domain-clustering-change-159997#comments</comments>
		<pubDate>Fri, 17 May 2013 18:46:34 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: SEO]]></category>
		<category><![CDATA[Google: SEO]]></category>
		<category><![CDATA[Google: Web Search]]></category>
		<category><![CDATA[SEO: Host Crowding & Clustering]]></category>
		<category><![CDATA[Top News]]></category>
		<category><![CDATA[domains]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google search]]></category>
		<category><![CDATA[search results]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159997</guid>
		<description><![CDATA[Google&#8217;s head of search spam, Matt Cutts, posted a new video about a new change coming to Google&#8217;s search results related to the diversity of the results being displayed. Matt said that Google is launching &#8220;soon&#8221; a new change that will make it less likely to see results from the same domain name, if you [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://searchengineland.com/figz/wp-content/seloads/2012/09/google-domains-featured.jpg"><img class="alignright size-medium wp-image-135169" alt="google-domains-featured" src="http://searchengineland.com/figz/wp-content/seloads/2012/09/google-domains-featured-300x142.jpg" width="300" height="142" /></a>Google&#8217;s head of search spam, Matt Cutts, posted a <a href="http://www.youtube.com/watch?v=sxv-AvNPoh8">new video</a> about a new change coming to Google&#8217;s search results related to the diversity of the results being displayed.</p>
<p>Matt said that Google is launching &#8220;soon&#8221; a new change that will make it less likely to see results from the same domain name, if you already have been shown that domain name in previous results three or four times before. Matt explained that once you&#8217;ve seen a cluster of about four results from a specific domain name, the subsequent pages are going to be less likely to show you results from that domain name.</p>
<p>To explain this in more detail, Cutts explained the history behind domain diversity in the search results. As Matt explained, the goal is to strike the right balance between offering diverse results but at the same time returning the best and most authoritative search results for the query.</p>
<p>The history for domain clustering within Google is as follows:</p>
<ul>
<li>There was no restrictions in the number of results per domain name. This turned out to be a bad thing, as Matt explained.</li>
<li>Google added &#8220;host clustering,&#8221; that prevented more than two results per domain name to be shown in the search results. Webmasters got around this by placing content on subdomains.</li>
<li>Google expanded the clustering to show a max of 3 or 4 results per domain, instead.</li>
<li>Google then changed this to show more diversity on the first page of results but show less diversity on the secondary pages. So you&#8217;d likely not see more than two results from the same domain name on the first page, but you can see several results from the same domain on secondary pages.</li>
<li>Launching soon is a change to this to show less from the same domain, even on subsequent pages, after you&#8217;ve already seen about four results from the same domain for that query.</li>
</ul>
<p>Google has frequently changed the <a href="http://searchengineland.com/google-now-showing-3-or-more-results-from-same-domain-49066">diversity of domains</a> in the search results and we expected this change as we reported <a href="http://searchengineland.com/googles-matt-cutts-black-hat-link-spammers-less-likely-to-show-up-in-search-results-after-summer-159185">earlier</a>.</p>
<p>Matt Cutts did explain this most recent change was in response to several complaints, likely including <a href="http://searchengineland.com/google-update-improves-diversity-of-domains-133363">our complaint</a> about the diversity of the search results.</p>
<p>Here is the video:</p>
<p><iframe src="http://www.youtube.com/embed/sxv-AvNPoh8?rel=0" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></p>
<h3>Related Stories:</h3>
<ul>
<li><a href="http://searchengineland.com/googles-matt-cutts-black-hat-link-spammers-less-likely-to-show-up-in-search-results-after-summer-159185">Google’s Matt Cutts: Black Hat &amp; Link Spammers Less Likely To Show Up In Search Results After Summer</a></li>
<li><a href="http://searchengineland.com/google-update-improves-diversity-of-domains-133363">New Google Update “Improves Diversity” Of Domains In Results</a></li>
<li><a href="http://searchengineland.com/infographic-how-to-rank-for-your-name-in-google-129850">Infographic: How To Dominate For Your Name In Google</a></li>
<li><a href="http://searchengineland.com/googles-june-july-updates-130392">Google’s June-July Updates: Site Clustering, Sitelinks Changes &amp; Focus On Page Quality</a></li>
<li><a href="http://searchengineland.com/googles-april-search-updates-120370">Google’s April Updates: Bigger &amp; Tiered Index, Document Ranking, Sitelink Changes &amp; More</a></li>
<li><a href="http://searchengineland.com/7-new-10-google-showing-fewer-results-131006">7 Is The New 10? Google Showing Fewer Results &amp; More From Same Domain</a></li>
<li><a href="http://searchengineland.com/google-now-showing-3-or-more-results-from-same-domain-49066">Official: Google Now Lets One Domain Dominate Search Results</a></li>
</ul>
]]></content:encoded>
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		<title>Search In Pics: Google Blimps, Sullivan Junior At Google LA &amp; A Google Mohawk</title>
		<link>http://searchengineland.com/search-in-pics-google-blimps-sullivan-junior-at-google-la-a-google-mohawk-159983</link>
		<comments>http://searchengineland.com/search-in-pics-google-blimps-sullivan-junior-at-google-la-a-google-mohawk-159983#comments</comments>
		<pubDate>Fri, 17 May 2013 16:44:19 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[Search In Pictures]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159983</guid>
		<description><![CDATA[In this week&#8217;s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ Blimps: Source: Google+ Danny Sullivan&#8217;s Kid At Google LA: Source: Google+ Android Statue Placing Android [...]]]></description>
				<content:encoded><![CDATA[<p>In this week&#8217;s <a href="http://searchengineland.com/guides/search_in_pictures.php">Search In Pictures</a>, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.</p>
<p><span id="more-159983"></span> Google+ Blimps:</p>
<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/google-blimbs-1368792685.jpg"><img src="http://searchengineland.com/figz/wp-content/seloads/2013/05/google-blimbs-1368792685-600x295.jpg" alt="google-blimbs-1368792685" width="600" height="295" class="alignnone size-large wp-image-159984" /></a>
<em>Source: <a href="https://plus.google.com/u/0/+MelissaDaniels/posts/fRsznQ51Vw3">Google+</a></em></p>
<p>Danny Sullivan&#8217;s Kid At Google LA:</p>
<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/danny-sullivan-son-google-la-pillows-1368540124.jpg"><img src="http://searchengineland.com/figz/wp-content/seloads/2013/05/danny-sullivan-son-google-la-pillows-1368540124-600x337.jpg" alt="danny-sullivan-son-google-la-pillows-1368540124" width="600" height="337" class="alignnone size-large wp-image-159985" /></a>
<em>Source: <a href="https://plus.google.com/u/0/+DannySullivan/posts/EN739UEMYaY">Google+</a></em></p>
<p>Android Statue Placing Android Signage At Google I/O:</p>
<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/google-io-android-sign-13685407181.jpg"><img src="http://searchengineland.com/figz/wp-content/seloads/2013/05/google-io-android-sign-13685407181-600x376.jpg" alt="google-io-android-sign-1368540718" width="600" height="376" class="alignnone size-large wp-image-159987" /></a>
<em>Source: <a href="https://plus.google.com/u/0/110023707389740934545/posts/GAJPFn6gzCM">Google+</a></em></p>
<p>Google Kitchen Displays Cola In A Cube:</p>
<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/google-kitchen-coke-sugar-message-1368532282.jpg"><img src="http://searchengineland.com/figz/wp-content/seloads/2013/05/google-kitchen-coke-sugar-message-1368532282-600x308.jpg" alt="google-kitchen-coke-sugar-message-1368532282" width="600" height="308" class="alignnone size-large wp-image-159988" /></a>
<em>Source: <a href="https://plus.google.com/u/0/105209158850127365471/posts/buM7j8ZvH6T">Google+</a></em></p>
<p>Google&#8217;s Brett Crosby With A Mohawk:</p>
<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/brett-crosby-google-mohawk-1368446336.jpg"><img src="http://searchengineland.com/figz/wp-content/seloads/2013/05/brett-crosby-google-mohawk-1368446336.jpg" alt="brett-crosby-google-mohawk-1368446336" width="480" height="640" class="alignnone size-full wp-image-159989" /></a><br />
<em>Source: <a href="https://plus.google.com/u/0/+BrettCrosby/posts/CkiCvNrzqPu">Google+</a></em></p>
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		<item>
		<title>SearchCap: The Day In Search, May 14, 2013</title>
		<link>http://searchengineland.com/searchcap-the-day-in-search-may-14-2013-159514</link>
		<comments>http://searchengineland.com/searchcap-the-day-in-search-may-14-2013-159514#comments</comments>
		<pubDate>Tue, 14 May 2013 20:59:51 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SearchCap]]></category>
		<category><![CDATA[SearchCap May 14]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159514</guid>
		<description><![CDATA[Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the [...]]]></description>
				<content:encoded><![CDATA[<p>Below is what happened in search today, as reported on <a href="http://searchengineland.com/">Search Engine Land</a> and from other places across the Web.</p>
<h2>From Search Engine Land:</h2>
<ul>
<li><strong><a title="Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority" href="http://searchengineland.com/google-authority-boost-googles-algorithm-to-determine-which-site-is-a-subject-authority-159405">Google Authority Boost: Google’s Algorithm To Determine Which Site Is A Subject Authority</a></strong>
Yesterday, we covered and summarized the ten future Google SEO changes coming to Google’s search results by the end of this summer. But today, I wanted to pull out one point where Google’s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a particular subject a ranking [...]</li>
<li><strong><a title="Bing Goes Star Trek With “Snapshot” Answers &amp; Klingon Translation" href="http://searchengineland.com/bing-goes-star-trek-159499">Bing Goes Star Trek With “Snapshot” Answers &amp; Klingon Translation</a></strong>
Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock's father] and at the top right section of the page, a “Snapshot Answer” will come back telling you it is Sarek. You can technically search for many [...]</li>
<li><strong><a title="German Court Says Google Must Block Libelous Words Added Via Autocomplete Function" href="http://searchengineland.com/germany-says-google-must-block-libelous-words-added-with-autocomplete-function-159436">German Court Says Google Must Block Libelous Words Added Via Autocomplete Function</a></strong>
In a surprising turn of events, Germany’s top civil court overturned two lower court rulings on a case involving Google’s autocomplete function. According to the ruling, it is Google’s responsibility to block libelous words that appear next to a name via the autocomplete function if Google has been alerted to the defamatory words. The plaintiff [...]</li>
<li><strong><a title="Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products" href="http://searchengineland.com/taiwanese-research-firm-claims-patent-law-suit-against-google-search-products-159408">Taiwanese Research Firm Claims Patent Law Suit Against Google Search Products</a></strong>
Institute for Information, located in Taipei, Taiwan, has brought a patent lawsuit against Google in the US District Court for the Eastern District of Texas. According to the case, the research institution claims Google Search, Google+ Local and Google Places infringes on the Institute for Information’s patented information retrieval system. The patent in question was [...]</li>
<li><strong><a title="How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing" href="http://searchengineland.com/how-latvia-teaches-us-that-the-think-global-act-local-mantra-is-no-longer-useful-in-search-marketing-159108">How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing</a></strong>
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met [...]</li>
<li><strong><a title="5 PR Strategies You Can Use To Build Links Right Now" href="http://searchengineland.com/5-pr-strategies-you-can-use-to-build-links-right-now-158641">5 PR Strategies You Can Use To Build Links Right Now</a></strong>
There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be justified to my parents; but [...]</li>
<li><strong><a title="The Future Of SEO in a Socially Driven World" href="http://searchengineland.com/the-future-of-seo-157803">The Future Of SEO in a Socially Driven World</a></strong>
If SEO is dead, social media will be, too, in another five years. So, keep calm and tweet on. Hold that thought for a second – I can explain. In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – [...]</li>
<li><strong><a title="Google’s Latest Easter Egg Brings Atari Breakout Game To Image Search" href="http://searchengineland.com/googles-atari-breakout-easter-egg-159381">Google’s Latest Easter Egg Brings Atari Breakout Game To Image Search</a></strong>
Add this to the big list of Google easter eggs: do an image search for “atari breakout,” and you’ll be able to play the classic video game online, right in your search results. In fact, the image search results become the bricks that you have to eliminate as you play the game. Google is calling [...]</li>
</ul>
<h2>Recent Headlines From <a href="http://marketingland.com/">Marketing Land</a>, Our Sister Site Dedicated To Internet Marketing:</h2>
<ul>
<li><a title="Report: Online Video Ads To Eclipse $4 Billion In 2013" href="http://marketingland.com/report-online-video-ads-to-eclipse-4-billion-in-2013-43726">Report: Online Video Ads To Eclipse $4 Billion In 2013</a></li>
<li><a title="Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of Global Sales" href="http://marketingland.com/report-asiapacific-only-region-to-show-mobile-phone-sales-growth-last-quarter-china-wins-25-7-of-global-sales-43695">Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of Global Sales</a></li>
<li><a title="Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort" href="http://marketingland.com/twitter-acquires-contextual-analytics-and-datavisualization-startup-lucky-sort-43684">Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort</a></li>
<li><a title="Schmidt: Google Has More Respect For “Real World” Concerns, One Reason Why Google Glass Is Limited" href="http://marketingland.com/schmidt-google-glass-being-limited-as-part-of-googles-greater-respect-for-real-world-concerns-43690">Schmidt: Google Has More Respect For “Real World” Concerns, One Reason Why Google Glass Is Limited</a></li>
<li><a title="Infographic: The Challenge Of Email Success In A Fragmented Mobile World" href="http://marketingland.com/infographic-email-success-in-mobile-world-43678">Infographic: The Challenge Of Email Success In A Fragmented Mobile World</a></li>
<li><a title="Keep An Inifinite Memory For Your Metrics" href="http://marketingland.com/keep-an-inifinite-memory-for-your-metrics-43411">Keep An Infinite Memory For Your Metrics</a></li>
<li><a title="An Open Letter On “Super Firm” Failure And Composure" href="http://marketingland.com/an-open-letter-on-super-firm-failure-and-composure-43655">An Open Letter On “Super Firm” Failure And Composure</a></li>
<li><a title="3 Simple Techniques For More Persuasive Content Marketing" href="http://marketingland.com/3-simple-techniques-for-more-persuasive-content-marketing-43429">3 Simple Techniques For More Persuasive Content Marketing</a></li>
</ul>
<h2>Search News From Around The Web:</h2>
<p><strong>Applications &amp; Portal Features</strong></p>
<ul>
<li><a href="http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-klingon-language-coming-to-bing-20130513,0,6870238.story?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Klingon language of &#8216;Star Trek&#8217; coming to Bing translator</a>, latimes.com</li>
</ul>
<p><strong>Business Issues</strong></p>
<ul>
<li><a href="https://plus.google.com/+LarryPage/posts/aqy6DvvLJY1?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">About 14 years ago, I got a bad cold, and my voice became…</a>, Larry Page &#8211; Google+</li>
<li><a href="http://www.pcworld.com/article/2038709/google-rival-foundem-urges-eu-to-reject-remedies.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Google rival Foundem urges EU to reject remedies</a>, PC World</li>
<li><a href="http://tins.rklau.com/2013/05/how-google-sets-goals-okrs.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">How Google sets Goals: OKRs</a>, Rick Klau&#8217;s weblog</li>
</ul>
<p><strong>Local Search &amp; Maps</strong></p>
<ul>
<li><a href="http://blog.foursquare.com/2013/05/14/picking-the-perfect-spot-just-got-easier-with-even-more-menus-in-explore/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Picking the perfect spot just got easier with even more menus in Explore!</a>, Foursquare Blog</li>
</ul>
<p><strong>Link Building</strong></p>
<ul>
<li><a href="http://www.searchenginejournal.com/5-link-building-tactics-that-buck-the-content-marketing-trend/63670/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">5 Link Building Tactics that Buck the Content Marketing Trend</a>, Search Engine Journal</li>
<li><a href="http://www.searchenginejournal.com/a-beginners-guide-to-unsuccessful-link-building/62814/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">A Beginner’s Guide to Unsuccessful Link Building</a>, Search Engine Journal</li>
<li><a href="http://www.seroundtable.com/host-hiding-links-16781.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Free Hosting Company Caught Hiding Links On Client Sites</a>, Search Engine Roundtable</li>
<li><a href="http://www.adamsherk.com/seo/link-building-tactics-for-publishers/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Link Building Tactics for Publishers</a>, Adam Sherk</li>
<li><a href="http://searchenginewatch.com/article/2267774/Link-Data-Analysis-A-Beginners-Guide?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Link Data Analysis: A Beginner&#8217;s Guide</a>, Search Engine Watch</li>
<li><a href="http://blog.majesticseo.com/general/majestic-integrates-fully-with-cognitiveseo/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Majestic Integrates (Fully) with CognitiveSEO</a>, Majestic SEO Blog</li>
<li><a href="http://www.seobook.com/link-madness?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Post-Google Link Strategies</a>, SEO Book</li>
</ul>
<p><strong>Paid Search</strong></p>
<ul>
<li><a href="http://community.advertising.microsoft.com/msa/en/global/b/blog/archive/2013/05/14/big-changes-advertising-huge-opportunities-msa-canada-partners.aspx?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Big Changes in Advertising World Represent Huge Opportunities for Microsoft Advertising Canada and its Partners</a>, Microsoft Advertising Blog</li>
</ul>
<p><strong>SEM Industry</strong></p>
<ul>
<li><a href="http://www.seerinteractive.com/blog/going-from-seo-n00b-to-full-timer-in-six-months-and-what-i-learned-along-the-way?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Going from SEO N00B to Full-Timer in Six Months and What I Learned Along the Way</a>, SEER Interactive</li>
<li><a href="http://certifiedknowledge.org/blog/learn-about-seo-with-todd-malicoat/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Learn About SEO With Todd Malicoat</a>, Certified Knowledge</li>
</ul>
<p><strong>SEO &amp; SEM</strong></p>
<ul>
<li><a href="http://www.canuckseo.com/index.php/2013/05/seo-page-optimization-checklist/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">SEO: Your On Page Optimization Checklist!</a>, CanuckSEO</li>
<li><a href="http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">A Guide to Call Tracking And Local Search</a>, Mike Blumenthal</li>
<li><a href="http://www.koozai.com/blog/search-marketing/big-list-of-google-webmaster-resources/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Big List of Google Webmaster Resources</a>, koozai.com</li>
<li><a href="http://www.searchenginepeople.com/blog/combining-pr-with-seo-how-to-kill-two-birds-with-one-stone.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Combining PR with SEO: How to kill two birds with one stone</a>, Search Engine People</li>
<li><a href="http://www.verticalresponse.com/blog/5-ways-to-eliminate-wasted-spend-in-google-adwords/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Don&#8217;t Waste Your Dough! 5 Secrets to Maximizing Google AdWords</a>, verticalresponse.com</li>
<li><a href="http://www.seomoz.org/blog/how-to-rank?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">How to Rank: 25 Step SEO Master Blueprint</a>, SEOmoz</li>
<li><a href="http://www.stateofsearch.com/international-mobile-seo%e2%80%a8/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">International Mobile SEO</a>, State of Search</li>
<li><a href="http://searchenginewatch.com/article/2267765/Its-Time-to-Change-the-SEO-Mindset?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">It&#8217;s Time to Change the SEO Mindset</a>, Search Engine Watch</li>
<li><a href="http://martinmacdonald.net/matt-cutts-negative-seo/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Negative SEO vs. MattCutts.com</a>, Martin MacDonald</li>
<li><a href="http://www.seocopywriting.com/freelance-seo-copywriting/working-with-clients/seo-client-education/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">SEO client education: It&#8217;s your most important job</a>, seocopywriting.com</li>
<li><a href="http://ppcchat.co/2013/05/staying-ahead-of-the-ppc-competition/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Staying Ahead of the Pay Per Click Competition</a>, ppcchat.co</li>
<li><a href="http://dailyseotip.com/survival-guide-to-multilingual-seo/3323/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Survival Guide to Multilingual SEO</a>, Daily SEO Tip</li>
<li><a href="http://www.searchinfluence.com/2013/05/call-tracking-in-local-seo/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Why Call Tracking Numbers in Local SEO Make Me Angry</a>, Search Influence</li>
<li><a href="http://yoast.com/wordpress-seo-community-roadmap/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=wordpress-seo-community-roadmap?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">WordPress SEO Community &amp; Roadmap</a>, Yoast</li>
</ul>
]]></content:encoded>
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		</item>
		<item>
		<title>Bing Goes Star Trek With &#8220;Snapshot&#8221; Answers &amp; Klingon Translation</title>
		<link>http://searchengineland.com/bing-goes-star-trek-159499</link>
		<comments>http://searchengineland.com/bing-goes-star-trek-159499#comments</comments>
		<pubDate>Tue, 14 May 2013 20:15:23 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: Consumer]]></category>
		<category><![CDATA[Microsoft: Bing]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[bing search]]></category>
		<category><![CDATA[bing translate]]></category>
		<category><![CDATA[Klingon]]></category>
		<category><![CDATA[star trek]]></category>
		<category><![CDATA[translation]]></category>
		<category><![CDATA[Trekify]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159499</guid>
		<description><![CDATA[Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock's father] and at the top right section of the page, a &#8220;Snapshot Answer&#8221; will come back telling you it is Sarek. You can technically search for many [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/bing-startrek.jpg"><img class="alignright size-full wp-image-159501" alt="bing-startrek" src="http://searchengineland.com/figz/wp-content/seloads/2013/05/bing-startrek.jpg" width="256" height="256" /></a>Microsoft <a href="http://www.bing.com/blogs/site_blogs/b/search/archive/2013/05/14/ussenterprise.aspx">announced</a> that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions.</p>
<p>Search on Bing for [<a href="http://www.bing.com/search?q=Who%20is%20Spock's%20father">Who is Spock's father</a>] and at the top right section of the page, a &#8220;Snapshot Answer&#8221; will come back telling you it is Sarek. You can technically search for many Star Trek related questions, and Bing promises to answer.</p>
<p>Bing said they partnered with the creator of Klingon, Marc Okrand, and a few &#8216;Trekkers&#8217; at Microsoft such as engineer Eric Andeen to &#8216;Trekify,&#8217; as Bing calls it some of Bing’s products.</p>
<p>Here is a picture of a snapshot example in the search results:</p>
<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/bing-star-trek-answers.jpg"><img class="alignnone size-full wp-image-159502" alt="bing-star-trek-answers" src="http://searchengineland.com/figz/wp-content/seloads/2013/05/bing-star-trek-answers.jpg" width="600" height="299" /></a></p>
<p>Part of this partnership, Bing also added to <a href="http://bing.com/translator">Bing Translator</a> the ability to translate either content or web pages into Klingon. Here is a picture of our home page translated into Klingon:</p>
<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/sel-bing-klingon.jpg"><img class="alignnone size-large wp-image-159503" alt="sel-bing-klingon" src="http://searchengineland.com/figz/wp-content/seloads/2013/05/sel-bing-klingon-600x426.jpg" width="600" height="426" /></a></p>
<p>These efforts are in partnership with Paramount Pictures&#8217;s release of the new movie, Star Trek Into Darkness.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Google Authority Boost: Google&#8217;s Algorithm To Determine Which Site Is A Subject Authority</title>
		<link>http://searchengineland.com/google-authority-boost-googles-algorithm-to-determine-which-site-is-a-subject-authority-159405</link>
		<comments>http://searchengineland.com/google-authority-boost-googles-algorithm-to-determine-which-site-is-a-subject-authority-159405#comments</comments>
		<pubDate>Tue, 14 May 2013 13:38:31 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: SEO]]></category>
		<category><![CDATA[Features: Analysis]]></category>
		<category><![CDATA[Google: SEO]]></category>
		<category><![CDATA[Google: Web Search]]></category>
		<category><![CDATA[Top News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[google seo]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159405</guid>
		<description><![CDATA[Yesterday, we covered and summarized the ten future Google SEO changes coming to Google&#8217;s search results by the end of this summer. But today, I wanted to pull out one point where Google&#8217;s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a particular subject a ranking [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://searchengineland.com/figz/wp-content/seloads/2012/05/google-knowledge-mortar-board-graduation.jpg" alt="google-knowledge-mortar-board-graduation" width="200" height="172" class="alignright size-full wp-image-121719" style="margin-left:12px; margin-bottom:12px;" />Yesterday, we covered and summarized the <a href="http://searchengineland.com/googles-matt-cutts-black-hat-link-spammers-less-likely-to-show-up-in-search-results-after-summer-159185">ten future Google SEO changes</a> coming to Google&#8217;s search results by the end of this summer. But today, I wanted to pull out one point where Google&#8217;s head of search spam, Matt Cutts, said Google is working on an algorithm to give authorities in a particular subject a ranking boost for being that authority.</p>
<p>Google has long done this <a href="http://searchengineland.com/google-news-ranking-stories-30424">within Google News</a>, but this seems to be the first time it&#8217;s talking about trying to determine subject authorities within Web search.</p>
<p>The portion of the video of when Matt Cutts talks about authority boost starts at <a href="http://youtu.be/xQmQeKU25zg?t=4m37s">4 minutes and 37 seconds</a> into the video and ends at 5 minutes and 3 seconds. Here is the video followed by my best effort at transcribing that portion:</p>
<p><iframe src="http://www.youtube.com/embed/xQmQeKU25zg?start=277" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></p>
<blockquote><em>We have also been working on a lot of ways to help regular webmasters.</em></p>
<p><em>We are doing a doing a better job of detecting when someone is sort of an authority in a specific space. It could be medical, it could be travel, whatever. And trying to makes sure that those rank a little more highly, if you are some sort of authority or a site that according to the algorithms we think might be a little bit more appropriate for users.</em></blockquote>
<p>For more on these upcoming changes, see <a href="http://searchengineland.com/googles-matt-cutts-black-hat-link-spammers-less-likely-to-show-up-in-search-results-after-summer-159185">our post</a> from yesterday.</p>
]]></content:encoded>
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		<slash:comments>16</slash:comments>
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		<item>
		<title>SearchCap: The Day In Search, May 13, 2013</title>
		<link>http://searchengineland.com/searchcap-the-day-in-search-may-13-2013-159308</link>
		<comments>http://searchengineland.com/searchcap-the-day-in-search-may-13-2013-159308#comments</comments>
		<pubDate>Mon, 13 May 2013 21:01:50 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SearchCap]]></category>
		<category><![CDATA[SearchCap May 13]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159308</guid>
		<description><![CDATA[Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would [...]]]></description>
				<content:encoded><![CDATA[<p>Below is what happened in search today, as reported on <a href="http://searchengineland.com/">Search Engine Land</a> and from other places across the Web.</p>
<h2>From Search Engine Land:</h2>
<ul>
<li><strong><a title="Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away" href="http://searchengineland.com/google-matt-cutts-penguin-update-158980">Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away</a></strong>
In March, Google’s chief web spam fighter Matt Cutts promised that the Penguin Update designed to fight spam would get a big refresh later this year. Today, Cutts gave an update — keep waiting. It’s still a few weeks off. Along the way, there’s some confusion about whether the next Penguin Update will be Penguin [...]</li>
<li><strong><a title="Google’s Matt Cutts: Black Hat &amp; Link Spammers Less Likely To Show Up In Search Results After Summer" href="http://searchengineland.com/googles-matt-cutts-black-hat-link-spammers-less-likely-to-show-up-in-search-results-after-summer-159185">Google’s Matt Cutts: Black Hat &amp; Link Spammers Less Likely To Show Up In Search Results After Summer</a></strong>
A video from Matt Cutts, Google’s head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO. The question Matt asked and answered was, “What should we expect in the next few months in terms of SEO for Google?” Matt addressed [...]</li>
<li><strong><a title="Former Google Product Manager Takes A Senior Director Role At Yahoo" href="http://searchengineland.com/former-google-product-manager-goes-to-yahoo-as-senior-director-in-the-platform-organization-159228">Former Google Product Manager Takes A Senior Director Role At Yahoo</a></strong>
A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During [...]</li>
<li><strong><a title="Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”" href="http://searchengineland.com/bing-out-commitment-to-search-alliance-remains-unwaverin-159225">Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”</a></strong>
Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of ”state of the state” meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the [...]</li>
<li><strong><a title="Bing Adds People Autosuggest: Find Celebrities &amp; Colleagues With Public LinkedIn Profiles" href="http://searchengineland.com/bing-updates-snapshot-with-people-autosuggest-find-famous-faces-colleagues-with-public-linkinedin-profile-159219">Bing Adds People Autosuggest: Find Celebrities &amp; Colleagues With Public LinkedIn Profiles</a></strong>
According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The [...]</li>
<li><strong><a title="Another One Bites the Dust: Google SMS Search Shuts Down Without Warning" href="http://searchengineland.com/another-one-bites-the-dust-google-sms-search-shuts-down-without-warning-159148">Another One Bites the Dust: Google SMS Search Shuts Down Without Warning</a></strong>
After trying to perform searches via Google SMS Search last week, many users discovered that the mobile search service had been discontinued. In the Google Web Search Help forum, a Google spokesperson wrote, “Closing products always involves tough choices, but we do think very hard about each decision and its implications for our users. Streamlining [...]</li>
<li><strong><a title="Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google &amp; More" href="http://searchengineland.com/googles-matt-cutts-on-spamming-cuil-helping-masses-debunking-evil-google-more-159143">Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google &amp; More</a></strong>
Google’s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball – hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A [...]</li>
<li><strong><a title="5 Ways To Rank Outside Of Your Physical Location In Google Places" href="http://searchengineland.com/how-to-rank-outside-of-your-physical-location-in-google-places-159043">5 Ways To Rank Outside Of Your Physical Location In Google Places</a></strong>
One of the more desperate requests I get from clients interested in Local Search is wanting to rank well in Google for local queries when they don’t have a physical location in the searched city. The challenge is that Google appears to not want to show businesses that are not physically located in the searched [...]</li>
<li><strong><a title="How To Conduct Ad Tests In Enhanced Campaigns" href="http://searchengineland.com/how-to-conduct-ad-tests-in-enhanced-campaigns-158331">How To Conduct Ad Tests In Enhanced Campaigns</a></strong>
Enhanced campaigns have brought about many changes to AdWords. One of the biggest changes yet to be discussed is the fact that your ad testing methods will have to change. One of the “features” of enhanced campaigns is that your campaign can now run on desktops and mobile devices with different CPCs that are controlled [...]</li>
<li><strong><a title="No SMX Advanced Ticket? Here Are Your Options" href="http://searchengineland.com/no-smx-advanced-ticket-here-are-your-options-2-158936">No SMX Advanced Ticket? Here Are Your Options</a></strong>
SMX Advanced All Access tickets are no longer available, and we apologize to those of you who didn’t get one. But there are other opportunities to participate: Workshops@SMX Advanced: Choose from any of the six day-long workshops on Thursday, June 13. Each in-depth workshop is led by renowned experts in their field. Workshops are: In-house [...]</li>
<li><strong><a title="The Google Mother’s Day Logo Offers 27 Art Variations" href="http://searchengineland.com/the-google-mothers-day-logo-offers-27-art-variations-159018">The Google Mother’s Day Logo Offers 27 Art Variations</a></strong>
Today on the Google home page is a special Mother’s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border types. [...]</li>
<li><strong><a title="Want To Comment On Facebook? Now You Can, From Bing" href="http://searchengineland.com/want-to-comment-on-facebook-now-you-can-from-bing-158981">Want To Comment On Facebook? Now You Can, From Bing</a></strong>
A new Facebook/Bing integration today will further entrench Facebook data into Bing results. Users are now able to interact with Facebook directly within the Bing Search Results Pages, in more than the usual one-way, read-only context. When a logged in user performs a Bing search for a query the social sidebar will show on the right rail outside of [...]</li>
</ul>
<h2>Recent Headlines From <a href="http://marketingland.com/">Marketing Land</a>, Our Sister Site Dedicated To Internet Marketing:</h2>
<ul>
<li><a title="The Hilarious In-Person Tour Of A Facebook Update [Video]" href="http://marketingland.com/the-hilarious-in-person-tour-of-a-facebook-update-video-43629">The Hilarious In-Person Tour Of A Facebook Update [Video]</a></li>
<li><a title="Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate" href="http://marketingland.com/online-sales-tax-whyecommerce-companies-are-on-both-sides-of-the-debate-43395">Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate</a></li>
<li><a title="Google: We’re Okay With Facebook Home … For Now" href="http://marketingland.com/google-were-okay-with-facebook-home-for-now-43574">Google: We’re Okay With Facebook Home … For Now</a></li>
<li><a title="Google+ Adds Content Recommendations For Mobile Websites" href="http://marketingland.com/google-adds-content-recommendations-for-mobile-websites-43556">Google+ Adds Content Recommendations For Mobile Websites</a></li>
<li><a title="Twitter CEO Leaves Role As UK Director Two Days After Dissolution Of TweetDeck" href="http://marketingland.com/twitter-ceo-leaves-role-as-u-k-director-2-days-after-dissolution-of-tweetdeck-43505">Twitter CEO Leaves Role As UK Director Two Days After Dissolution Of TweetDeck</a></li>
<li><a title="Report: Brands Continue To Overlook &amp; Neglect Google+ Pages" href="http://marketingland.com/report-brands-continue-to-overlook-neglect-google-pages-43416">Report: Brands Continue To Overlook &amp; Neglect Google+ Pages</a></li>
<li><a title="Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs" href="http://marketingland.com/microsoft-calls-on-snl-alum-schneider-to-bash-google-docs-43424">Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs</a></li>
<li><a title="Hints About The Future Of Mobile Search At Google I/O 2013" href="http://marketingland.com/hints-about-the-future-of-mobile-search-at-google-io-2013-43073">Hints About The Future Of Mobile Search At Google I/O 2013</a></li>
<li><a title="Google Glass Diary, Part 2: Positive Public Reactions &amp; The Importance Of Google I/O This Week" href="http://marketingland.com/google-glass-diary-part-2-43365">Google Glass Diary, Part 2: Positive Public Reactions &amp; The Importance Of Google I/O This Week</a></li>
</ul>
<h2>Search News From Around The Web:</h2>
<p><strong>Applications &amp; Portal Features</strong></p>
<ul>
<li><a href="http://googledrive.blogspot.com/2013/05/bringing-it-all-together-15-gb-now.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Bringing it all together: 15 GB now shared between Drive, Gmail, and Google+ Photos</a>, Google Drive Blog</li>
</ul>
<p><strong>Business Issues</strong></p>
<ul>
<li><a href="http://www.nytimes.com/2013/05/13/opinion/googles-offer-to-europe.html?collection=opinion&amp;_r=0?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Google’s Offer to Europe</a>, New York Times</li>
<li><a href="http://www.wired.com/business/2013/05/amazon-stealing-search-from-google/?cid=co7888524?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">How One of Google&#8217;s Best Customers Could Steal Away Search</a>, Wired</li>
</ul>
<p><strong>Local Search &amp; Maps</strong></p>
<ul>
<li><a href="http://www.advancessg.com/google-local-listings-revamp-in-universal-results/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Google Local Listings Revamp in Universal Results</a>, Advance Digital Search &amp; Social Group</li>
<li><a href="http://adwords.blogspot.com/2013/05/new-on-think-insights-building-websites.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">New on Think Insights: Building websites in a multi-device world</a>, Inside AdWords</li>
<li><a href="http://www.infodocket.com/2013/05/13/reference-new-collection-of-digitized-17th-century-maps-from-ireland-goes-live/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Reference: New Online Collection of Digitized 17th-Century Maps From Ireland Goes Live</a>, LJ INFOdocket</li>
<li><a href="http://www.infodocket.com/2013/05/13/reference-state-mobile-apps-catalog-launched-discover-apps-from-all-50-state-governments/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Reference: State Government Mobile Apps Catalog Launches</a>, LJ INFOdocket</li>
</ul>
<p><strong>Link Building</strong></p>
<ul>
<li><a href="http://www.davidmelamed.com/2013/05/10/this-is-the-most-clever-link-building-tactic-i-have-ever-seen/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">This Is The Most Clever Link Building Tactic I Have Ever Seen</a>, David Melamed</li>
<li><a href="http://www.davidnaylor.co.uk/google-penguin-to-go-to-war-with-senuke-style-link-building.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Google Penguin to go to War with SENuke Style Link Building</a>, David Naylor</li>
<li><a href="http://blog.majesticseo.com/training/site-comparator-tool-tutorial/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Site Comparator Tool Tutorial</a>, Majestic SEO Blog</li>
</ul>
<p><strong>Searching</strong></p>
<ul>
<li><a href="http://m.techcrunch.com/2013/05/12/google-must-not-like-sports-as-google-now-will-crash-when-you-try-and-add-or-remove-teams-from-the-sports-card/?#038;utm_medium=feed&amp;utm_campaign=Feed%3A Techcrunch %28TechCrunch%29?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Google Must Not Like Sports, As Google Now Will Crash When You Try And Add Or Remove Teams From The Sports Card</a>, TechCrunch</li>
<li><a href="http://www.seomoz.org/blog/how-my-mom-thinks-search-engines-work?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">How My Mom Thinks Search Engines Work</a>, SEOmoz</li>
<li><a href="http://www.geni.com/blog/supersearch-with-geni-380182.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">SuperSearch™ with Geni</a>, Geni</li>
</ul>
<p><strong>SEM Industry</strong></p>
<ul>
<li><a href="http://www.marketingpilgrim.com/2013/05/the-beal-deal-with-brett-tabke-btabke.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">The Beal Deal with Brett Tabke (@btabke)</a>, Marketing Pilgrim</li>
<li><a href="http://www.bruceclay.com/blog/2013/05/seo-analyst-demand/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">SEO Analysts are in High Demand</a>, BruceClay.com</li>
</ul>
<p><strong>SEO &amp; SEM</strong></p>
<ul>
<li><a href="http://www.searchenginejournal.com/how-your-domain-name-will-impact-seo-social-media-marketing/62564/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">How Your Domain Name Will Impact SEO &amp; Social Media Marketing</a>, Search Engine Journal</li>
<li><a href="http://blumenthals.com/blog/2013/05/12/google-local-sab-how-to-move-closer-to-the-city/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Google Local SAB: How to Move Closer to the City</a>, Mike Blumenthal</li>
<li><a href="http://www.ppchero.com/product-listing-ads-ppc-interplay/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Product Listing Ads &amp; PPC Interplay</a>, PPC Hero</li>
<li><a href="http://www.ppchero.com/4-keyword-research-tips-to-grow-your-account/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">4 Keyword Research Tips To Grow Your Account</a>, PPC Hero</li>
<li><a href="http://www.searchmarketingstandard.com/4-steps-to-becoming-a-great-seo-copywriter?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">4 Steps To Becoming A Great SEO Copywriter</a>, Search Marketing Standard</li>
<li><a href="http://www.branded3.com/blogs/after-five-years-google-still-doesnt-know-crap-about-images/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">After five years, Google still doesn&#8217;t know how to rank images</a>, Branded3</li>
<li><a href="http://www.seroundtable.com/404-301-web-page-16773.html?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">After You Delete A Web Page, Should You 404 Or 301 It?</a>, Search Engine Roundtable</li>
<li><a href="http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Essential 2013 SEO Health Check Guide</a>, koozai.com</li>
<li><a href="http://www.internetmarketingninjas.com/blog/content/google-suggest-tricks-for-content-marketers/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">Get Inspired With Google Suggest: 3 Tricks for Content Marketers</a>, internetmarketingninjas.com</li>
<li><a href="http://www.stateofsearch.com/mobile-seo-tools/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">My Mobile SEO Toolbox: Top Tools for Mobile SEO Analysis</a>, State of Search</li>
<li><a href="http://www.seocopywriting.com/content-marketing/writing-content-for-google/?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">SEO Copywriting Checklist: Are you writing content &#8220;for Google&#8221;?</a>, seocopywriting.com</li>
<li><a href="http://www.searchengineguide.com/nick-stamoulis/what-kind-of-seo-mess-are-you-about-to-i.php?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">What Kind of SEO Mess are you About to Inherit?</a>, Search Engine Guide</li>
</ul>
<p><strong>Video, Music &amp; Image Search</strong></p>
<ul>
<li><a href="http://www.branded3.com/blogs/after-five-years-google-still-doesnt-know-how-to-rank-images?utm_source=sel&amp;utm_medium=scap&amp;utm_campaign=web">After five years, Google still doesn&#8217;t know how to rank images</a>, Branded3</li>
</ul>
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		<title>Google&#8217;s Matt Cutts: Black Hat &amp; Link Spammers Less Likely To Show Up In Search Results After Summer</title>
		<link>http://searchengineland.com/googles-matt-cutts-black-hat-link-spammers-less-likely-to-show-up-in-search-results-after-summer-159185</link>
		<comments>http://searchengineland.com/googles-matt-cutts-black-hat-link-spammers-less-likely-to-show-up-in-search-results-after-summer-159185#comments</comments>
		<pubDate>Mon, 13 May 2013 16:26:02 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: SEO]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Features: Analysis]]></category>
		<category><![CDATA[Google: SEO]]></category>
		<category><![CDATA[Top News]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google seo]]></category>
		<category><![CDATA[matt cutts]]></category>
		<category><![CDATA[spammers]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159185</guid>
		<description><![CDATA[A video from Matt Cutts, Google&#8217;s head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO. The primary question Matt asked and answered was, &#8220;What should we expect in the next few months in terms of SEO for Google?&#8221; Matt [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/matt-cutts-seo-future.jpg"><img class="alignright size-full wp-image-159186" alt="matt-cutts-seo-future" src="http://searchengineland.com/figz/wp-content/seloads/2013/05/matt-cutts-seo-future.jpg" width="300" height="168" /></a>A <a href="http://www.youtube.com/watch?v=xQmQeKU25zg">video</a> from Matt Cutts, Google&#8217;s head of search spam, today answers some of the questions about what webmasters and SEOs should expect in the near future in regards to SEO.</p>
<p>The primary question Matt asked and answered was, &#8220;What should we expect in the next few months in terms of SEO for Google?&#8221;</p>
<p>Matt addressed 10 points, all summarized at the end as helping improve the search results by awarding the good sites and hurting the spammers and black hats in the search results. Here are the 10 points Matt addressed in his video, followed by the video itself:</p>
<h2><strong>1.  Penguin Updates</strong></h2>
<p>The next generation Penguin update, <a href="http://searchengineland.com/google-matt-cutts-penguin-update-158980">Penguin 4 (AKA Penguin 2.0)</a>, which is expected to launch in the next few weeks, will go deeper and have more of an impact than the first version of that <a href="http://searchengineland.com/library/google/google-penguin-update">Penguin update</a>. So expect that we will hear more of an outcry from the SEO community when this does launch.</p>
<h2>2.  Advertorials</h2>
<p>Earlier this year, Google went after some websites for using <a href="http://searchengineland.com/after-penalizing-interflora-uk-newspapers-google-warns-against-advertorials-149371">advertorials</a> as a means to artificially inflate their link profile. Matt Cutts said Google will soon take a stronger stance against those using advertorials in a means that violates their webmaster guidelines.</p>
<h2><strong>3.  Spammy Queries</strong></h2>
<p>While queries that tend to be spammy in nature, such as [pay day loans] or some pornographic related queries, were somewhat less likely to be a target for Google&#8217;s search spam team &#8211; Matt Cutts said Google is more likely to look at this area in the near future. He made it sound like these requests are coming from outside of Google and thus Google wants to address those concerns with these types of queries.</p>
<h2>4.  Going Upstream</h2>
<p>Matt Cutts said they want to go more &#8220;upstream&#8221; to deter link spammers and the value of the links they are acquiring from the sources. This seems to imply to me that Google will go after more <a href="http://searchengineland.com/did-google-just-penalize-another-link-network-sape-links-150843">link networks</a>, like they&#8217;ve done <a href="http://searchengineland.com/google-eliminates-another-link-network-116513">in the past</a>.</p>
<h2><strong>5.  Sophisticated Link Analysis</strong></h2>
<p>Matt promises that Google is going to get even better at their link analysis. Google&#8217;s head of search spam explained that Google is in the early stages of this much more &#8220;sophisticated&#8221; link analysis software but when it is released, they will be much better at understanding links.</p>
<h2><strong>6.  Improvements On Hacked Sites</strong></h2>
<p>Google has done a lot of work with hacked sites and their index, specifically labeling the search results of potentially hacked sites, removing those sites and also warnings webmasters about the hack. Matt said Google is working on rolling out a new feature to better detect hacked sites in the upcoming months. Cutts also added they plan on improving webmaster communication in regards to hacked sites.</p>
<h2><strong>7.  Authority Boost</strong></h2>
<p>Google hopes to give sites that are an authority in a specific industry, community or space a ranking boost. So if you are an authority in the medical or travel spaces, Google hopes that related queries will return your site above less authoritative web sites.</p>
<h2>8.  Panda Sympathy</h2>
<p>While many sites have been impacted by the <a href="http://searchengineland.com/library/google/google-panda-update">Google Panda update</a>, Matt Cutts said that many of those impacted are borderline cases. Google is looking for ways to &#8220;soften&#8221; that impact by looking at other quality metrics to move those on the line to not be impacted by the Panda algorithm.</p>
<h2>9.  Domain <strong>Clusters In SERPs</strong></h2>
<p>The number of clusters of the same domain name showing on the first page of Google&#8217;s search results should lessen this year. Google&#8217;s Matt Cutts said they want to make the search results on the first page even more diverse, but when you click to the second results page, you may be more likely to see clustered results from the same domain name. Google is constantly tweaking how many search results from the same domain name show up on a single page of search results.</p>
<h2>10.  Improved Webmaster Communication</h2>
<p>As always, Google is always saying they want to improve their communication with webmasters. Matt Cutts said to expect even more detailed examples within webmaster notifications received within Google Webmaster Tools.</p>
<p>Toward the end of this video, Matt Cutts explains the purpose of all these changes is to reduce the number of webmasters doing black hat spam tactics from showing up, while giving smaller businesses that are more white hat the chances to rank better.</p>
<p>Here is the video for you all to watch:</p>
<p><iframe src="http://www.youtube.com/embed/xQmQeKU25zg?rel=0" height="315" width="560" allowfullscreen="" frameborder="0"></iframe></p>
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		<title>Google&#8217;s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google &amp; More</title>
		<link>http://searchengineland.com/googles-matt-cutts-on-spamming-cuil-helping-masses-debunking-evil-google-more-159143</link>
		<comments>http://searchengineland.com/googles-matt-cutts-on-spamming-cuil-helping-masses-debunking-evil-google-more-159143#comments</comments>
		<pubDate>Mon, 13 May 2013 13:38:32 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: Industry]]></category>
		<category><![CDATA[Google: Other]]></category>
		<category><![CDATA[SEM Industry: General]]></category>
		<category><![CDATA[cuil]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[matt cutts]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[spam]]></category>

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		<description><![CDATA[Google&#8217;s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog needs to cough up a hairball &#8211; hence the animated GIF used here. But, we can learn a few things when Matt Cutts coughs up hairballs. A [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/cat-talking.gif"><img class="alignright size-full wp-image-159144" style="margin: 4px 14px;" alt="cat-talking" src="http://searchengineland.com/figz/wp-content/seloads/2013/05/cat-talking.gif" width="300" height="214" /></a>Google&#8217;s head of search spam, has decided to publish a bunch of blog posts that were sitting in draft mode on his personal blog. He said his blog <a href="http://www.mattcutts.com/blog/my-blog-needs-to-cough-up-a-hairball/">needs to cough up a hairball</a> &#8211; hence the animated GIF used here.</p>
<p>But, we can learn a few things when Matt Cutts coughs up hairballs. A few of the 16 blog posts he published last night contain some Google insight.</p>
<h2>Helping The Masses Versus Individuals</h2>
<p>Matt wrote a blog post named <a href="http://www.mattcutts.com/blog/email-backlog/">email backlog</a> where he explains the rational about responding to individual emails requesting help versus producing videos or posting a blog post that can help hundreds or thousands. Matt explained that when he replies to one email, it helps one person. But when he produces a video, it can help tens of thousands. Matt&#8217;s point, if you don&#8217;t get a response after you email him, do not be insulted.</p>
<p>Here is a snippet of what Matt wrote:</p>
<blockquote><em>So now I’m looking at these 150+ emails from outside Google, and I’m pondering about how much time I should spend on email compared to other things. Email is a 1:1 communication, so I could answer 10 emails and help roughly 10 people. Or in the same amount of time, I could comment on a forum, start on a blog post, or plan out another video that could benefit a lot more people. I did a series of about 15 videos last year when my wife was out of town, and the videos have been watched over 300K times and downloaded over 100K times.</em></blockquote>
<h2>Debunking Google Is Evil Press</h2>
<p>In a blog post named <a href="http://www.mattcutts.com/blog/example-debunk-post/">example debunk post</a>, Matt tackles a German paper calling out Google as being evil for delisting a webmaster&#8217;s site. This is a long interview with the webmaster, where it makes Google look like a really evil company. When Matt looked into why the site was delisted, he noticed that someone logged into Webmaster Tools and authorized a removal request.</p>
<p>Here is a snippet:</p>
<blockquote><em>Except I haven’t told our side of the story. Our side of the story is pretty short: someone from benbit.ch used our automated url removal tool to remove benbit.ch themselves. Now why would someone from benbit.ch remove their own site (multiple times with multiple url patterns over multiple months, I might add), and then lay the blame at Google’s feet? I could speculate, but I genuinely have no idea.</em></blockquote>
<h2>How To Spam Cuil, A Former Google Competitor</h2>
<p><a href="http://searchengineland.com/cuil-launches-can-this-search-start-up-really-best-google-14459">Cuil</a> was a search engine that launched years ago to compete against Google &#8211; it <a href="http://searchengineland.com/cuil-goes-offline-future-not-so-cool-51199">failed</a>. That being said, Matt Cutts has a blog post named <a href="http://www.mattcutts.com/blog/how-cuil-generates-its-categories/">How Cuil generates its categories</a>, where he describes how a spammer might take advantage of the new, now defunct, search engine.</p>
<p>Here is a snippet of what Matt shared:</p>
<blockquote><em>Most search engineers can get a good feel for the strengths/weaknesses of a new engine within 10-15 queries. And I’d like to think that with another 5-10 queries, I can usually figure out how I’d spam a search engine. It’s my job to protect Google’s index from spam, so naturally I’m intimately familiar with different webspam techniques.</em></blockquote>
<p>I always find it fun to read Matt&#8217;s posts because it does give you a glimpse of his personality, his thoughts on search, webmasters and technology in general. The more you understand the head of Google search spam, maybe the better off you are.</p>
<p>Check out Matt&#8217;s blog at <a href="http://www.mattcutts.com/blog/">mattcutts.com/blog</a>.</p>
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		<title>The Google Mother&#8217;s Day Logo Offers 27 Art Variations</title>
		<link>http://searchengineland.com/the-google-mothers-day-logo-offers-27-art-variations-159018</link>
		<comments>http://searchengineland.com/the-google-mothers-day-logo-offers-27-art-variations-159018#comments</comments>
		<pubDate>Sun, 12 May 2013 13:18:49 +0000</pubDate>
		<dc:creator>Barry Schwartz</dc:creator>
				<category><![CDATA[Channel: Consumer]]></category>
		<category><![CDATA[Google: Logos]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google doodle]]></category>
		<category><![CDATA[google logo]]></category>
		<category><![CDATA[mothers day]]></category>

		<guid isPermaLink="false">http://searchengineland.com/?p=159018</guid>
		<description><![CDATA[Today on the Google home page is a special Mother&#8217;s Day logo for all moms out there. This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border types. [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://searchengineland.com/figz/wp-content/seloads/2013/05/mothers_day_2013-1509005-hp.jpg"><img class="alignright size-medium wp-image-159019" alt="mothers_day_2013-1509005-hp" src="http://searchengineland.com/figz/wp-content/seloads/2013/05/mothers_day_2013-1509005-hp-300x143.jpg" width="300" height="143" /></a>Today on the Google <a href="https://www.google.com/">home page</a> is a special Mother&#8217;s Day logo for all moms out there.</p>
<p>This logo, or Google Doodle, as Google calls them, has a little more detail than the previous years. The logo is completely interactive allowing users to create up to 27 different pieces of art with 3 border types.</p>
<p>The logo itself takes you through a series of options, asking you the following questions:</p>
<ul>
<li>Do you want to draw Mom, flowers, or maybe create some kind of gift, gesture, or way of spending time together?</li>
<li>If you choose to draw Mom, would you prefer a stick-figure, maybe a Mama Bird, or perhaps a Mama Bear?</li>
<li>What look are you going for? Scribbly crayons and markers, an elegantly designed scrapbook page, or maybe something kind of random with found materials, like pasta and beans.</li>
<li>And the finishing touch, what kind of border will you use to frame your doodle?</li>
</ul>
<p>These options lead to 27 different outputs in total!</p>
<p>Google then offers you the ability to print them in high resolution, share them on Google+ or via a special short URL or start over.</p>
<p>Here is a video of me creating one variation of the Google Mother&#8217;s Day logo:</p>
<p><iframe src="http://www.youtube.com/embed/71cNedeXziQ?rel=0" height="360" width="480" allowfullscreen="" frameborder="0"></iframe></p>
<p>For more details and information on this logo see <a href="http://www.google.com/doodles/mothers-day-2013">this page</a> and for other logos from other search engines see <a href="http://www.seroundtable.com/mothers-day-google-bing-16770.html">Search Engine Roundtable</a>.</p>
<h3>Past Mother’s Day Logo Stories:</h3>
<ul>
<li><a href="http://searchengineland.com/googles-happy-mothers-day-logo-2012-edition-121179">Google’s Happy Mother’s Day Logo (2012 Edition)</a></li>
<li><a href="http://searchengineland.com/googles-2011-mothers-day-logo-more-logos-76113">Google’s 2011 Mother’s Day Logo &amp; More Logos</a></li>
<li><a href="http://searchengineland.com/happy-mothers-day-18927">Happy Mother’s Day Logos From Google &amp; Other Search Engines</a></li>
<li><a href="http://searchengineland.com/googles-mothers-day-j-m-barrie-logos-41601">Google’s Mother’s Day &amp; Peter Pan Logos</a></li>
</ul>
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