Benny Blum is Director of Analytics & Strategy for eSearchVision, a global search marketing software developer and agency. He has successfully organized, managed and crafted detailed PPC bid management strategies for several top players in search. He leads the eSV Creative and Analytics team and is based in San Francisco. You can find more of his work on the eSearchVision blog.

• Working The Funnel: Finding Value In Non-Converting Events
• How Much Is A Click Really Worth?
• The Search Marketer’s Dilemma: Reporting Vs. Optimizing
• How To Measure The True Return On Your Ad Spend
• Social Deals: Opportunity Cost & Customer Lifetime Value
• Is Google’s Doubleclick Trying To Squash Search Technology Providers?
• Adwords Conversion Funnels & Attribution Models: Can They Work Together?
• Simplifying Tag Tracking: The Universal Tracking Container
• CPA Vs. ROI Optimization: What’s The Best Practice?
• Searching For PPC Success In A Down Economy
• Two Golden Keys To Paid Search Success: Scale And Efficiency
• How To Get More PPC Traffic For Less Money
• Organizing Your PPC Account For Maximum Success
• How To Maximize The Impact Of Your Top Performing Keywords
• Best Practices For Auditing An SEM Account