Benny Blum is the Chief Strategy Officer at Fusion Tree, a performance marketing and analytics consulting group, and is based in the San Francisco bay area.

Holding a degree in Mathematical Economics from Pomona College and leveraging years of experience in consumer behavior analysis, Benny has made a career out of the creative application of logic into display and search marketing software optimization systems. From product management to performance strategy development, Benny has successfully organized, managed and crafted detailed strategies for internationally recognized brands at the national and local levels.

Benny understands the holistic nature of online marketing – how a true online marketing effort is the amalgamation of a series of channels working together to drive highly qualified users to the right place at the right time. Leveraging client analytics, Benny identifies consumer behavior patterns to establish account strategy and direction.

• Managing The Bounds Of Profitability: iCPA & iCPC
• From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset
• How Enhanced Campaigns May Affect Your Analytics
• How To Get Analytics Right With PLAs
• Can TV Advertising Really Impact Search Performance?
• Google’s Product Listing Ads: The Aftermath
• Using Time To Stop Undervaluing Channel Performance
• Keys To Projecting Latent Value In Visitors
• Why Clean Source Tagging Is Worth Your Time
• Product Level Ads: Tribulations Of A New Traffic Source
• The Right Time To Start Analyzing Data
• How To Get Smart(er) With Conversion Tracking
• When Keeping Analytics Real Time Goes Wrong
• What Trademark Search Data Can Reveal About User Behavior
• Understanding Your Analytics Versus Campaign Management Tools
• Using Data To Better Understand Tablet Consumer Behavior
• Google Analytics Now Data Sampling: What’s The Catch?
• Working The Funnel: Finding Value In Non-Converting Events
• How Much Is A Click Really Worth?
• The Search Marketer’s Dilemma: Reporting Vs. Optimizing
• How To Measure The True Return On Your Ad Spend
• Social Deals: Opportunity Cost & Customer Lifetime Value
• Is Google’s Doubleclick Trying To Squash Search Technology Providers?
• Adwords Conversion Funnels & Attribution Models: Can They Work Together?
• Simplifying Tag Tracking: The Universal Tracking Container
• CPA Vs. ROI Optimization: What’s The Best Practice?
• Searching For PPC Success In A Down Economy
• Two Golden Keys To Paid Search Success: Scale And Efficiency
• How To Get More PPC Traffic For Less Money
• Organizing Your PPC Account For Maximum Success
• How To Maximize The Impact Of Your Top Performing Keywords
• Best Practices For Auditing An SEM Account