Benny Blum

Benny Blum is the Vice President of Performance Marketing & Analytics at sellpoints, the first online sales orchestrator, and is based in the San Francisco bay area.

How Paid Search Can Aid Your SEO Efforts

PPC and SEO have always been complementary marketing channels — but have you been using this combination to its full potential? With keyword...

The Bright Side Of Not Provided

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and...

How To Get Analytics Right With PLAs

More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the...

Keys To Projecting Latent Value In Visitors

One of the most difficult and valuable exercises in quarterly planning is forecasting. Many companies require budgets to be set well in advance, and...

Why Clean Source Tagging Is Worth Your Time

Messy, incomprehensible analytics make my stomach churn. Just knowing that I’m going to spend the next several hours cleaning up sloppy data puts...

The Right Time To Start Analyzing Data

You’re a product person. You’ve bootstrapped together your website, dropped relevant metadata, setup an e-commerce platform, installed analytics,...

When Keeping Analytics Real Time Goes Wrong

Virtually every piece of software I get pitched puts near to or real time analytics at my fingertips 24/7/365. It sounds fantastic and in some cases,...