Benny Blum

Benny Blum is the Chief Strategy Officer at Fusion Tree, a performance marketing and analytics consulting group, and is based in the San Francisco bay area.

Holding a degree in Mathematical Economics from Pomona College and leveraging years of experience in consumer behavior analysis, Benny has made a career out of the creative application of logic into display and search marketing software optimization systems. From product management to performance strategy development, Benny has successfully organized, managed and crafted detailed strategies for internationally recognized brands at the national and local levels.

Benny understands the holistic nature of online marketing – how a true online marketing effort is the amalgamation of a series of channels working together to drive highly qualified users to the right place at the right time. Leveraging client analytics, Benny identifies consumer behavior patterns to establish account strategy and direction.


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