Bill Hunt is currently the President of Back Azimuth Consulting, and is considered the top thought leader on Global Search Engine Marketing and Social Media. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy. Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. As the CEO of these companies Bill grew them to be highly respected market leaders and oversaw the global expansion providing strategic search marketing services for many Fortune 100 companies such as Adobe, Cisco, IBM, Intel, Nestle, P&G and Zurich Financial. Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Bill also writes a popular blog on search and social media marketing at whunt.com. Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization and is active in growing SEMPO’s international base of members. Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA. Bill is also a veteran of the Marine Corps.

• How To Mine Your Local Market Site Search Keyword Goldmine
• Is Your Local Pricing Strategy Blocking Search Engine Spiders?
• 6 Tips For Increasing Search Team Communication
• 2012 Scorecard: Big Wins & Fails For Global Search Marketing
• 60 Minutes To Global Search Greatness Through Keyword Analysis
• The Tale Of Goldilocks & Global Search Budgeting
• How To Expand Your Keyword Portfolio For Global Leads & Sales
• A Minimalist Approach To Global Keyword Expansion & Monitoring
• How To Get Alignment Of Your Global Search Programs
• How To Implement The hreflang Element Using XML Sitemaps
• 8 Steps To Maximize Success In Global Site Migrations
• Stop Blaming IT! How Communication Could Improve From The SEO Side
• Is Your Global Search Ecosystem Thriving Or Dying?
• Developing A Global SEO Diagnostics Plan
• A New Year, New Markets & New Keywords
• Year-End Review Of Your Multilingual Programs
• Should You Have A Prenup With Your Global Search Vendor?
• Search Marketing Learnings From The Nordic Region
• How To Manage Expectations When Kicking Off A Global Search Program
• 5 Best Practices For Kicking Off A Global Search Program
• 9 Key Considerations For Selecting An International Search Agency
• Do You Own Your International Search Program?
• Are You Ready For The Indian Internet Explosion?
• Unfortunately, There Is No Manual For Multinational SEO
• Global Search Marketing: The Year In Review
• From Russia, With (Search) Love
• Create A Global SEO Center Of Excellence
• Is SEO Integrated Into Your Localization Process?
• Understanding The SEO Challenges Of Language Detection
• Effectively Managing Multilingual Content Segmentation
• Little Known But Powerful: Google’s Export Planning Tool
• Are You Harming Your Local Country SEO Performance?
• Elevating The Global Importance Of Content
• Global Vs. Local: How To Let Google Know How To Treat Your Site
• 2010 Is The Year Global Search Marketing Finally Arrives
• Are Your Language Detection Methods Blocking Search Engine Crawlers?
• Integrating SEO Into The Localization Workflow Process
• How To Get Into Baidu, The World’s 2nd Largest Search Engine