Bill Sebald

Bill Sebald has over 10 years of SEO experience working primarily in e-commerce. He is currently the SEO Manager at TrueAction—a GSI Commerce company. TrueAction is a full-service digital marketing and design agency that is focused on creating experiences that drive action—action that can grow brands, drive transactions, and deepen relationships. Bill also blogs at, where he discusses SEO, social, and other topics related to marketing and the online world. Bill's experience providing SEO strategy and recommendations to some of the world's leading brands and retailers has given him a progressive approach and perspective on SEO. He has been instrumental in helping to create, manage, and grow the SEO team at TrueAction. He currently resides in the Philadelphia area.

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