Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. Conversion Sciences was founded to fill the Web with helpful, engaging and entertaining online Web sites that convert visitors into leads and sales. He’s helped dozens of businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics and testing. “There are places on the Web that make you feel like they were built just for you,” he says. “Is yours one of these? It could be.” Brian’s workshops have been characterized as “memorable” and he can be heard at the Direct Marketing Association conference, PubCon, Innotech, Destination Design Management, OMMA and almost anywhere else people will listen. He “gets them early” by speaking at major universities and is available for corporate workshops.

• Advanced Landing Page Techniques: Searcher Personas
• Hack Your Web Developer’s Questionnaire For Higher Conversion
• How To Design Your Website For Dollars, Not Your Ego
• The Neuroscience Of Search & Conversion
• Four Things You Can Do With Inconclusive Split Tests
• Blogs, Volcanoes, & Your Conversion Rate Calculation
• 8 Ways Landing Pages Are Like A TV Sitcom
• Why Search Marketing Silos Are Conversion Killers
• Stupid Short URL Tricks: Content Swapping, QR Codes, Mobile Microsites & More
• Identifying Images That Don’t Convert: The Caption Test
• Landing Page Battles Of The Flat Foreheaded
• 5 Ways To Jump Ahead In Your Industry
• How Mark Zuckerberg Stole Your Search Traffic & What To Do About It
• 5 Conversion Features To Demand From Service Providers
• Wherefore Art Thou, Serial Testing? Cure Thy Blindness
• Building Empathy For Googlebot
• 7 Things To Teach Your Children About Conversion
• Extreme Email Experiment: How Much Is Too Much?
• Does This Article Suck? Measuring Content Effectiveness
• Your Secret Conversion Lab, Part 2
• Setting Up Your Own Conversion Lab, Part 1
• How To Coax Social Media Insights From Google Analytics
• The Perfect Social Media Measurement Plan
• The Anatomy Of A Great Social Media Landing Page
• Six Risk Reversal Tactics For B2B Lead Generation
• Copy Vs. Design: Which Is Most Important To Conversion?
• The Site As A Service: Core Conversion Marketing Strategies
• The Considered Purchase: Core Conversion Marketing Strategies
• The E-commerce Pattern: Core Conversion Marketing Strategies
• The Portal Pattern: Core Conversion Marketing Strategies
• The Five Core Patterns Of Conversion Marketing