Brian Massey
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Brian Massey

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About Brian Massey

Brian Massey is the Conversion Scientist at Conversion Sciences and author of Your Customer Creation Equation: Unexpected Website Forumulas of The Conversion Scientist. Follow Brian at The Conversion Scientist blog and on Twitter @bmassey

Brian Massey's latest articles

Analytics & conversion

The Portal Pattern: Core Conversion Marketing Strategies

Sites built on the Portal pattern include news sites, research sites, educational sites, forums, and association sites. Most revenue-generating blogs follow the Portal pattern. The primary goals of a portal are to get people to stick around, to view more pages, and to join or subscribe. Here are the conversion strategies that will impact these goals most.

Analytics & conversion

The Five Core Patterns Of Conversion Marketing

How many basic web patterns are there? If you were to boil every web site down to a set of core species, how many would you list? Would there be 500 basic types? 100? 50? How about five? Conversion scientists require some categorization and classification to do their job well. This allows us to simplify […]

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