Can GRPs Help Build The Web Video Market?

In traditional television media, GRPs are the coin of the realm.  Gross Rating Points are the metric that agencies use to buy ads on the networks. ...

Yahoo! Changes Its Video Strategy (Again)

Back when Terry Semel ran Yahoo, the web portal embarked on a grand Hollywood-style video strategy that was abandoned after Semel stepped down. ...

Tube Mogul Buys Video Analytics Firm

In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which...

Google’s New Metric For YouTube Ads: Brain Waves

The news came across the wire recently that Google has ventured into new territory to sell the value of their ad space and ad targeting on YouTube....

Who Coined The Term SEO?

Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the...