Bobby Lyons

Bob Lyons is a seasoned technology and marketing expert with 25 years in technology and 20 years online marketing experience with a focus in SEO. Bob currently oversees the SEO program for Walgreens, but has successfully implemented programs for all business sizes.

Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from "SEO content" and start thinking about content that meets users' needs throughout the...

SEO: The missing piece in brand protection

Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation...

Weathering the Google storms

Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for...