Brad Geddes
Contributor

Brad Geddes

Co-Founder

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SMX

About Brad Geddes

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Brad Geddes's latest articles

PPC

Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine

Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]

PPC

Search Arbitrage: Web Blight Or Brilliant Marketing Strategy?

Few words in the online marketing world raise more diverse opinions than the single word “arbitrage.” Be warned before you say it in mixed company. The reactions will range from vehement cursing to shrugged shoulders to sly smiles. Everyone has an opinion; some are based on facts; others on conjecture, but the word is guaranteed […]

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