Brad Neelan
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Brad Neelan

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About Brad Neelan

Brad Neelan is a successful digital media and marketing professional with cross channel digital expertise. Brad has successfully consulted clients across a number of verticals and industries including B2B, B2C, Pharmaceutical, Retail, Travel, and Media & Publishing clients.

Brad Neelan's latest articles

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How To Prep Your B2B Search Program For Google Enhanced Campaigns

According to the great Greek philosopher Heraclitus, change is the only constant. As you have most likely heard by now, Google is making major adjustments to its AdWords platform that will have sweeping changes to the ways and means of how you execute your search campaigns. For B2B search, this is going to have a […]

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To Search Is Human, To Find Is Divine

As humans, we have always sought to answer our questions. Prior to the inception of the Internet and the rise of the search engine, we had a limited array of solutions when a question arose. We could ask teachers or friends, and as you might imagine, this was a local and inefficient means to securing […]

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3 Steps To Understanding When, Where & How In B2B SEM

In our B2B marketing campaigns, we have the dual challenges of having limited resources and more sophisticated buyers of our services and products. While this is a reality, the good news is that it challenges us to be more creative and effective in our pursuits. This enables us to produce more with less and infuses […]

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Four Steps To Create The Foundation For Social SEO

With the intersection of Social and SEO happening at a rapid pace, now is the time when you need to lay the groundwork in your social campaign to capture SEO value. As a B2B marketer, one of the key benefits to your social campaign is in its ability to help influence the buyer journey across […]

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Four Steps To Building A Powerful SEO Brain Trust

To the B2B marketer, few channels are as effective in driving results as a well-crafted SEO program. Whether the needs are lead generation, thought leadership, or competitive differentiation and brand engagement, organic results are the largest overall driver of traffic to websites according to market research powerhouse Forrester. However, when it comes to creating a […]

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3 Step Model For Developing Insights Through Keyword Trends

Knowing what topics are top of mind to your customers can sometimes feel like an uphill battle. After all, there are always unique challenges and obstacles to every prospect and client. The good news is that your search program can be an amazing resource to identify topics of interest to your clients and the industries […]

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The Future Of B2B Search: Start Preparing For Social SEO Now

Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers. With the recent announcements from Google, the future of search is indeed social in nature. The weighting of social signals, particularly those from […]

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Optimizing The Business Of Your B2B Search Program

With 2012 stretched out before us, it’s a perfect time for B2B marketers to make sure that the year ahead is poised for success. By now you have laid the groundwork, and have clear learnings from your 2011 search efforts to build upon.  But … are you operationally structured for success? The Importance Of The […]

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Preparing For A New Era Of B2B SEO

The end of the year is always a time for reflection on all of the work and effort of the previous 12 months. There has been a lot of talk in 2011 about the end of SEO as we know it. But the reality is that there will always be a need for strategy when […]

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B2B SEO: 4 Quick Tips To Make Your Content Model Fresh

Thanksgiving! There is nothing like the taste of fresh turkey when it’s hot out of the oven. However, the leftovers quickly lose their appeal after sitting in the fridge for a few days. Given Google’s Freshness update, B2B content could suffer the same fate. The Change At Hand The “Freshness” update is Google’s latest algorithm […]

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5 Steps To Improve Your Customer Driven B2B Lead Generation

To maximize online lead generation campaigns, B2B marketers need to focus on the multifaceted customer they serve. Design campaigns to meet their needs across the entire decision cycle and business buying process to achieve the optimal ROI from their program. The Many Faces Of The B2B Customer In the realm of the B2B marketer, one […]

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