Brian Klais is founder and president at Pure Oxygen Labs, a mobile consulting and technology firm he launched in 2011, headquartered in Madison, Wisconsin.

Previously, Brian was a co-founding executive at Netconcepts, where he developed patent-pending algorithmic optimization technology, and helped establish the firm as a leading SEO consulting and technology provider to retail and media brands, like Zappos, Home Shopping Network, Cabela’s, Discovery Channel, and Yahoo!.

Through acquisition of Netconcepts in 2010, Brian helped Covario become one of the leading providers of search solutions to the Fortune 500. As VP of Search and Mobile Products, Brian launched Covario's end-to-end solution for automating SEO analysis through to execution, and mobile optimization.

At Search Engine Land, Brian muses on the intersection of search, mobile, and analytics in his "Mobile Mondays" column, and previously for the "Analyze This" column. He's a frequent speaker at conferences like SMX, Where2.0, AdTech, and Shop.org. Follow Brian on Twitter @brianklais.

• 10 Optimization Secrets To Drive More Mobile Traffic From Facebook
• 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’
• 10 Search & Social Resolutions For A Very Mobile 2012
• 5 SEO Tips To Get Mobile Apps Ranked In SERPs
• Give Thanks Google Hasn’t Secured Mobile Search Data – Yet
• Why Mobile Is Spinning Our New Invisible Web
• How To Create QR Codes With Optimal URL Strategies In Mind
• How Integrated QR Codes Could Disrupt Your SEM Strategy
• Mobile Link Building Issues: How QR Codes Disrupt More Than URLs
• Why QR Codes Could Disrupt Your SEO URL Strategy
• RIP Referrer Data! How Mobile Apps Can Kill Your Mobile Metrics
• Your Mobile Site May Be A Lot Less Mobile Than You Think
• How To Navigate The Mobile Matrix Of Search, Social & SMS
• Why Mobile SEO Is Mobile-Friendly
• 3 Tips To Detect & Fix Mobile Search Leaks, Improve Your CTR
• Why Google’s New Keyword Data May Actually Make 2011 “Year of Mobile Marketing”
• Do You Hear What I Hear: Understanding Mobile Searcher Intent
• 3 Mobile Campaign Mistakes Big Brands Make & How To Profit From Them
• Go For Bigger Mobile Budgets For The Holidays Now!
• 23 Ways To Slam-Dunk Your Mobile Conversions For The Holidays
• Why Bing+Yahoo Means 5% Less Organic Traffic
• Building & Selling An SEO Company – 5 Keys To Success
• An Open Letter To Bing: 50 Ways You Can Beat Google
• How Google’s Time Dimension Will Disrupt Your SEO
• Breaking The SEO Time-Barrier With User-Generated Content
• The Mobile Web Is Finally Here: Are You Ready?
• User Generated Content Offers Significant SEO Benefits
• The Ultimate Reason Your SEO Is Underperforming
• Jedi Metrics: How To Prepare For SEO Growth
• Jedi Metrics: How To Overcome Resistance To SEO Efforts
• Why Your SEO Is Underperforming – And You Are Underpaid
• Cleaning Up the Retail Site Navigating Mess