Brian Provost

As Vice President of Audience Development at Define Media Group, Brian Provost develops and implements comprehensive audience and traffic acquisition strategies for Define Media Group clients using Organic Search, Paid Search, Email, and Social Media.

Previous to Define Media Group, Brian served as Vice President, Audience Development for, a venture-backed business media and research business and sold to Ziff Davis in 2011. Under Brian’s audience guidance, Focus built dominant sites in each strategic vertical and launched, the leading exchange of business expertise.

Through his consulting business, Scoreboard Media Group, Brian has worked with an array of businesses, from seed round startups to the world’s biggest brands, on complex internet issues. Though primarily known for his background in Search, he has also developed strategies for global brands in E-Commerce, Online Publishing, Social Media, Affiliate Marketing, Domain Name Investment, and M&A.

As an acknowledged thought leader in online audience and traffic acquisition, Brian maintains advisory roles in the startup and buy-side investment communities.

Brian studied Finance and Accounting at Texas A&M University.

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