Brian Yamada is a Client Services Director at iProspect, responsible for overseeing all paid and organic search strategies for the Procter & Gamble (P&G) business unit. He also leads the integration of search efforts and oversees training and development for client services managers and search marketing specialists. Prior to joining iProspect, Yamada worked at LinkShare, a Rakuten Corporation, and Resolution Media, an Omnicom Agency, where he leveraged his knowledge of search and affiliate marketing to provide comprehensive digital strategies to grow marketing initiatives for Fortune 1000 clients in consumer package goods, B2B, e-commerce, telecommunications, financial and real estate industries. With a strong background in account management and e-commerce, Yamada is able to lead his client services team to provide best-in-class service and provide strategic direction across all P&G accounts. Yamada is Google AdWords certified, having successfully completed Google's advertising professionals program, and a Yahoo! Ambassador, having received sponsored search training and professional recognition from Yahoo! Search Marketing. Brian Yamada earned his Bachelor's Degree in Psychology from the University of Colorado at Boulder and a Masters in Business Administration from Depaul University's Kellstadt Graduate School of Business. Yamada's proudest accomplishment is assisting in raising the necessary funds to build a memorial on the Nation's mall commemorating the Japanese American soldiers who fought in WWII and for those who were relocated to camps throughout the US.

• Paid Search: Building Brand Loyalty Two Seconds At A Time