Bruce Clay

Bruce has been a recognized leader in the search marketing arena since 1996 when, after a long career as a technical executive with leading Silicon Valley companies, he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. He is a popular speaker at industry conferences including Search Marketing Expo, Search Engine Strategies, PubCon, and ad:tech, and was featured in the NHK 1-hour TV special “Google’s Deep Impact”. Bruce hosts SEM Synergy, a weekly podcast on covering all aspects of Internet marketing. He is on the Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO), and is a Principal Editor and Speaker for, a scholarly research journal for search engine marketing. Bruce co-authored Search Engine Optimization All-in-One Desk Reference For Dummies, the flagship SEO For Dummies book in the all-in-one series. As a search engine marketing expert, he has been widely quoted in publications including the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, as well as in several books. He is recognized as a Wikipedia Notable SEO.

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