Bruce Clay

Bruce has been a recognized leader in the search marketing arena since 1996 when he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. Bruce is on the Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO), and is a Principal Editor and speaker for, a scholarly research journal for search engine marketing. He co-authored Search Engine Optimization All-in-One Desk Reference For Dummies.