A seasoned online media executive with a hands-on approach to building interactive products, as well as creating and managing online campaigns that brings SEM, Display, Mobile and Social into a coherent digital strategy.

Cameron has overseen the media strategy, buying, performance analytics and reporting for companies such as AT&T Interactive, American Express, Hallmark, Citi Group, Microsoft, WebMD, British Telecom, as well as thousands of small-to-medium sized enterprises.

In 2009, Cameron founded the iPhone app, Local Links, which he created and marketed to quickly become a ‘Top 10 Sports App’ in iTunes. Cameron has also founded digital media and mobile technology companies, Inventiv Focus and iPaid, Inc.

You can find Cameron on Twitter: @CameronJonsson.

• Retargeting Tips For Highly-Regulated Advertisers
• 3 Considerations For Successful Lead Generation With Search & Display
• Why The Search Engines Still Need Display
• Why Targeting Makes The Case For A Larger Ad Budget
• How To Make A Great First Impression With Ad Copy + Landing Pages