As the Director of Search Strategies and Client Services for Blizzard Internet Marketing, Carrie is on the front lines when it comes to what it takes to realize a return on investment for their travel and tourism industry clients.

In competitive markets, Carrie recognizes the importance of breaking processes down to the most efficient steps, while still focusing on the big picture of return on investment. Carrie guides her clients through the noise-saturated universe of online marketing to find the long-term, customized strategies that will realize profitable results.

Carrie enjoys developing products and comprehensive mixes of marketing strategies that offer powerful solutions for hospitality businesses who understand that to stand out online you have to kick it up to the next level.

Since 2004, her unique insights and energetic communication style have lead Carrie to be a regular featured speaker at search engine marketing conferences and contributor to a number of online publications. You can also follow Carrie on twitter, @carriehill.

• Using Google Analytics To Collect & Benefit From AdWords Position ROI
• Are You In Danger Of An Online Traffic Crisis?
• Work Smart, Not Hard – An Introduction To Google Analytics Dashboards
• 5 Common Tracking Problems: How To Troubleshoot & Fix Them
• Justified – Beginning Steps To Proving Your Internet Marketing Point
• A Beginners Guide To Finding Ad Placements & Fine Tune Conversions With Analytics Data
• A Beginner’s Guide To Setting Goals In Google Analytics
• 3 Metrics Google Analytics Beginners Should Watch
• Event Tracking 101 For Google Analytics
• Are You Using Filters To Keep Your Analytics Data Honest?
• Is Your Blog An Asset Or A Liability?
• How To Build Multi-Purpose Landing Pages For Small Budget Advertising
• Google Does Love Ranking Data – They Just Aren’t Ready To Admit It
• Likes Are Not Loves – How To Waste Time “Marketing” In Facebook
• How To Use Automated Rules In Google AdWords
• How To & When To Use Product And Sitelink Ad Extensions
• How To & When To Use Google Ad Extensions: Phone & Local Extensions
• Remarketing For Everyone With Google AdWords
• Using PPC Ads To Fine Tune Your Organic Ad Copy
• Thanks, Coach! What John Wooden Taught Me About SEM
• Secret Sauce: Leverage Outside Listings To Help Local Rankings
• Are You Overwhelming Your Visitors?
• Managing PPC Accounts: Improving Bounce Rates
• Solving Website Indexing Problems
• What Do I Look At First? Analytics Beyond Revenue Tracking
• Two Simple Rules For Fixing High Bounce Rate Pages
• Know Where You Are…To See Where You’re Going
• Testing In 2010: Tips & Ideas To Get You Started
• How To Target Your SEO Landing Page’s Demographic Profile