Casie Gillette

Casie Gillette is the Director of Online Marketing at KoMarketing Associates, a B2B Internet marketing firm based in Boston, MA. She has been in the search industry for eight years and loves all things Internet-related.

SEO Must Be About More Than Your Website

As marketers, we sometimes need to step back and focus on the big picture. Columnist Casie Gillette discusses how offline, social and email channels...

Turning Old Content Into New Links

It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and...

The Intersection Of Search & Social

Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being...