Casie Gillette

Casie Gillette is the Director of Online Marketing at KoMarketing Associates, a B2B Internet marketing firm based in Boston, MA. She has been in the search industry for eight years and loves all things Internet-related.

How to make SEO a company-wide habit

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on...

Looking Ahead: The New Search Landscape

What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX...

What Makes A Good SEO Program “Good”?

Search engine optimization (SEO) professionals can be quite critical of one another's techniques, but columnist Casie Gillette suggests that perhaps...

3 Keys To Understanding Your SEO Needs

Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for...

3 Keys To Gaining Company-Wide SEO Support

Securing buy-in from other departments has always been a challenge for SEO professionals, but columnist Casie Gillette has some tips to help you...

5 SEO Tactics To Kick-Start The New Year

If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation,...

3 Common Challenges Facing All SEO Managers

Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October,...

SEO Must Be About More Than Your Website

As marketers, we sometimes need to step back and focus on the big picture. Columnist Casie Gillette discusses how offline, social and email channels...

5 Bad Link Building Habits To Break Now

For those who have been in the SEO industry for a while, you may remember the glory days of link building — you simply submitted your...