Casie Gillette

Casie Gillette is the Sr. Director of Digital Marketing at KoMarketing, a B2B online marketing firm based in Boston, MA. She has been in the search industry for twelve years and loves all things Internet-related.

Beyond SEO: Managing the management

You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it's important to know how to deal with people...

Long-term SEO: Proving the value now

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette...

Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette...

How to make SEO a company-wide habit

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on...

Looking Ahead: The New Search Landscape

What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX...

What Makes A Good SEO Program “Good”?

Search engine optimization (SEO) professionals can be quite critical of one another's techniques, but columnist Casie Gillette suggests that perhaps...

3 Keys To Understanding Your SEO Needs

Many businesses know they need search engine optimization, but they don't know much more beyond that. Columnist Casie Gillette has tips for...

3 Keys To Gaining Company-Wide SEO Support

Securing buy-in from other departments has always been a challenge for SEO professionals, but columnist Casie Gillette has some tips to help you...

5 SEO Tactics To Kick-Start The New Year

If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation,...