Casie Gillette

Casie Gillette is the Director of Online Marketing at KoMarketing Associates, a B2B Internet marketing firm based in Boston, MA. She has been in the search industry for eight years and loves all things Internet-related.

5 Bad Link Building Habits To Break Now

For those who have been in the SEO industry for a while, you may remember the glory days of link building — you simply submitted your...

Turning Old Content Into New Links

It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and...

The Intersection Of Search & Social

Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being...

Structured Data Superstars @ SMX East

Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session....

Top Social Tactics For Search Marketers

When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This was a common theme...

7 Real Life Ways to Build Links

The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways...

4 Link-Tastic Tips From SMX Advanced

As most people know, SMX Advanced took place out in Seattle a couple weeks ago. While there was only one session truly dedicated to link building,...