Chad Godfrey
Chad Godfrey is a Search Marketing Specialist at iProspect. He is responsible for natural search campaigns, pay-per click campaigns, paid inclusion, shopping feeds, and social media initiatives for a variety of clients across multiple industries. Godfrey also manages iProspect’s Social Media Group, dissecting and dispersing appropriate social media tools and strategies while maintaining a focus on client results.
Since joining iProspect in 2007 with a marketing and sales background, Godfrey has worked closely with numerous clients facing unique B2B and BtoC challenges. Each client engagement has brought a very unique set of challenges, including technical auditing, paid search account restructuring, site re-launching, in addition to online branding. With a keen eye for connecting search engine marketing to the overarching business goals of his clients, Godfrey has also been an integral part in creating definitive strategies for growth for his clients’ businesses through his paid and organic search efforts.
Godfrey received his Bachelor’s degree from Colgate University and is currently pursuing his MBA at the McCallum School of Business at Bentley College.
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- George Michie said " Clearly they're promoting the product. Why wouldn't they? The only odd piece of the equation is that"
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- poiriem said " Excellent article, and yes it is a real problem - especially for agencies - managing budgets and KPI"
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