Sometimes the ideal AdWords strategies are counterintuitive. If you're in a competitive market, you need every optimization you can get. The following tips will give you an edge in profitability.
Highly profitable PPC accounts aren't for everyone. Here's some tongue-in-cheek tips you can implement to play it safe with PPC.
Wouldn't it be wonderful if you could get data 10 times faster so you could make your bid & ad decisions in days instead of weeks or months? If you are presently only tracking sales conversions in AdWords, there may be a better way.
On the face of it, bid management is a simple process. Lower your bids where you are spending too much for a conversion. Raise your bids where you are willing to pay more for a conversion. However, there are two hidden assumptions in the above “simple process” that can cause your bid management to be […]