Chris Wine
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PPC

Attribution Alchemy: Mining Your Sales Funnel

Many online advertisers find themselves in the never-ending and seemingly unattainable quest to achieve the best marketing mix across all channels, including paid search. They continually struggle with monetizing paid search in terms of sales and customer engagement, wondering how to measure real ROI against these two metrics. However, most marketers don’t realize that the […]

PPC

Making Your Search Campaigns Work Harder During The Economic Downturn, Part Two

As economic uncertainty continues, smart search marketers are on the lookout for ways to wring better results out of existing campaigns. In this post, I’ll look at how to make even your worst-performing creatives work better. Don’t scrap your worst-performing creatives altogether; update them with ideas from best-performing creatives. To find your top creatives, you […]

SEO

Making Your Search Campaigns Work Harder During The Economic Downturn

Even in this challenging economy, paid search will continue to be one of the best-performing marketing methods out there. Search marketing has weathered economic storms of the past. In fact, Google and the entire industry was born out of necessity, during the dot-com bust. When times are tough, marketing needs to work hard and prove […]

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